Jay and Seth vs. The Apocalypse

Infobox Film
name = Jay and Seth vs. The Apocalypse, The Trailer
director = Jason Stone
producer = Seth Rogen
writer = Seth Rogen
Evan Goldberg
starring = Seth Rogen
Jay Baruchel
released = flagicon|USA June 4 2007
runtime = 2 mins.
country = USA
language = English

"Jay and Seth vs. The Apocalypse, the Trailer" is a film short written by Seth Rogen and Evan Goldberg, and starring Setth Rogen and Jay Baruchel, with a soundtrack by Academy Award-winner Randy Newman, intended to create interest in the making of a feature film. [ [http://station.newteevee.com/2008/06/16/jay-and-seth-vs-the-apocalypse/ Station.NewTeeVee.com: review of Jay and Seth vs. The Apocalypse] ]

Plot

The 1 minute and 25 second comedy clip revolves around two guys talking about "life after the apocalypse" as the last people left on earth. [ [http://www.cinemablend.com/new/Seth-Rogen-And-Jay-Baruchel-Fight-The-Apocalypse-9128.html CinemaBlend.com: "Seth Rogen And Jay Baruchel Fight The Apocalypse", paragraphs 1 & 4] ] Their room is a shambles, which could either be post-apocolyptic or a sloppy college dormroom. A sardonic jibe at the room's condition is heard when one character refers to how bad everything is by saying, "at least its better than our old apartment". [ [http://www.empiremovies.com/index.php?id=23690 EmpireMovies.com] ]

Background

The short was created specifically as a fake trailer intended to incite interest in the making of a feature film. [ [http://www.cinemablend.com/new.php?id=9128 CinemaBlend: "Seth Rogen And Jay Baruchel Fight The Apocalypse", paragrph 2] ] There was no existing film it was touting. There was no principle filming it heralded. There was no budget it was trying to justify. It was most definitely a cart put before the horse. This ploy was intended to build interest in a feature film to be based upon the same concept. [ [http://station.newteevee.com/2008/06/16/jay-and-seth-vs-the-apocalypse/ Station.NewTeeVee.com: review of Jay and Seth vs. The Apocalypse] ]

Variety reports the effort successful in that not only did the comedy video create a stir when it appeared in June of 2007, but that several production companies vied for the rights for production. [ [http://www.variety.com/article/VR1117987205.html?categoryid=1236&cs=1&query=JAY+AND+SETH+VS%2E+THE+APOCALYPSE Variety: "Rogen, Baruchel set for 'Apocalypse'"] ] MovieCritic reports that the interest can be attributed to Seth Rogen's "player power" in Hollywood. [ [http://www.moviecritic.com.au/jay-and-seth-vs-the-apocalypse-trailer/ MovieCritic.com: "Rogen has so much player power in Hollywood right now that he could wrap a hot dog in discarded newspaper and people would line up around the block for it"] ]

Critical reception

According to Eugene Novikov of Cinematical, "The trailer is moderately funny, though you should probably use headphones if you're at work, or around kids, or something. The jokes aren't brilliant, but Rogen's delivery brings them pretty close." When first posted to Youtube the clip actually billed itself as a trailer. [ [http://www.youtube.com/watch?v=ehNFPShWTsg Jay and Seth vs. The Apocalypse" posted to Youtube June 4, 2007] ] This was unusual in as much as usually a trailer reflects a work that is already in some state of production. [ [http://www.slashfilm.com/2008/06/11/jay-and-seth-vs-the-apocalypse-trailer-to-become-feature-film/ Slashfilm: "The idea for the film began as an internet trailer..."] ] The trailer has had over 200,000 hits in the 14 months since its release and has received the popular acclaim which was its task. Novikov predicts the Youtube trailer will disappear as potential filming nears. [ [http://www.cinematical.com/2008/06/11/jay-and-seth-vs-the-apocalypse-to-become-a-feature-film/ Cinematical review paragraph one] ]

Variety further reports that the projected film will be based on a comedy short by Rogen and Goldberg and that the short was itself based on an earlier story by Goldberg and Jason Stone. Joblo reports that Seth Rogen and Jay Baruchel are expected to star in a feature film. [ [http://joblo.com/rogens-apocalypse Joblo: "Rogen's Apocalypse" by Dave Davis] ] However, Slashfilms reports that Rogen and Baruchel have definitely signed on to star. [ [http://www.slashfilm.com/2008/06/11/jay-and-seth-vs-the-apocalypse-trailer-to-become-feature-film/ Slashfilm: "Seth Rogen? Jay Baruchel? And The Apocalypse?! Sign Me Up!" by Drew McWeeny] ] Based upon the trailer, a screenplay was written by Rogen and Goldberg for a short film currently in post-production. The longer script expands on the men's post-apocalyptic problems as they deal with zombies, rampaging animals, and massive post-apocalypse radiation. Mandate Pictures has purchased the rights to make the feature film. [ [http://www.sffworld.com/news/570.html SFF World: "Jay and Seth Vs. the Apocalypse"] ] [ [http://snarkerati.com/movie-news/apocalypse-now-rogen-baruchel-to-face-worlds-end-together/ Snarkerati: "Apocalypse Now: Rogen, Baruchel to Face World’s End Together" by Kirsten Anderson] ] Mandate president Nathan Kahane is slated to be executive producer alongside Stone and Baruchel. The feature is projected to be completed and released by 2010. [ [http://www.imdb.com/title/tt1245492/ IMBb page for Jay and Seth vs. the Apocalypse (2010)] ] [ [http://movies.about.com/od/moviesinproduction/a/jayseth061108.htm Movies.About.com: "Mandate Pictures Picks Up 'Jay and Seth vs. the Apocalypse'" by Rebecca Murray] ] It is reported that Madate has given Rogen and Goldberg major control on the project and a $30 million budget. [ [http://geeksofdoom.com/2008/06/12/jay-and-seth-versus-the-apocalypse-goes-full/ GeeksOfDoom: "‘Jay And Seth Versus The Apocalypse’ Video Short To Go Full"] ] Moviefone gives an optimistic contdown to a January 2009 premiere, but this may have been intended as a filming start date. [ [http://www.moviefone.com/movie/jay-and-seth-vs-the-apocalypse/1399786/synopsis MovieFone.com "Jay and Seth vs. the Apocalypse Synopsis & Movie Info"] ] [ [http://www.joblo.com/jay-talks-jla-and-seth interview with Jay Baruchel: Jay says Justice League postponed but Jay & Seth is still scheduled to shoot] ] [ [http://themovingpicture.net/jay-and-seth-deal-with-the-apocalypse TheMovingPicture.com: "Jay and Seth Deal with the Apocalypse " by James Cook] ]

References

External Links

* [http://nymag.com/daily/entertainment/2008/06/its_the_end_of_the_world_as_se.html New York Magazine: "It's the End of the World As Seth Rogen Knows It"]
* [http://www.firstshowing.net/2008/06/11/seth-rogen-and-jay-baruchel-fully-launching-jay-and-seth-vs-the-apocalypse/ FirstShowing.net: "Seth Rogen and Jay Baruchel Fully Launching Jay and Seth vs the Apocalypse" by Alex Billington]
* [http://www.chud.com/articles/articles/15839/1/JAY-AND-SETH-VS-PROTESTERS/Page1.html Chud.com: "JAY AND SETH VS PROTESTERS?" By Devin Faraci Published 08/4/2008 News]
* [http://popwatch.ew.com/popwatch/2008/06/jay-seth-apocal.html EW.com: "From viral video to actual movie: The 'Apocalypse' draws nigh!" by Simon Vozick-Levinson]
* [http://www.hollywoodreporter.com/hr/content_display/news/e3i8f0b924c729e72f6898481bb202a9e8e The Hollywood Reporter: "Jay and Seth vs. the Apocalypse Trailer to Become Feature Film" by Peter Sciretta]
* [http://www.sffworld.com/news/570.html Sff World: "Jay and Seth Vs. the Apocalypse"]
* [http://www.variety.com/article/VR1117987205.html?categoryid=1236&cs=1&query=JAY+AND+SETH+VS%2E+THE+APOCALYPSE Variety: "Rogen, Baruchel set for 'Apocalypse'" by Dave McNary & Tatiana Siegel]
* [http://videogum.com/archives/jay-baruchel-is-tired-of-carry_010352.html VideoGum.com: "Jay Baruchel Is Tired Of Carrying Seth Rogen"]
* [http://www.cinemablend.com/new/Jay-and-Seth-vs-Apocalypse-Trailer-5488.html Cinema Blend: "Jay and Seth vs. Apocalypse Trailer" by Rafe Telsch]
* [http://www.screeninglog.com/journal/2008/6/11/rogen-baruchel-to-star-in-apocalypse.html Screening Log: "Rogen, Baruchel to star in ‘Apocalypse’"]
* [http://www.digitalspy.co.uk/movies/a99336/rogen-baruchel-face-apocalypse.html Digital Spy: "Rogen, Baruchel face 'Apocalypse'" by Simon Reynolds]
* [http://www.empiremovies.com/index.php?id=23690 Empire Movies: "Rogen/Baruchel Take On Apocalypse" by Liam]
* [http://www.cinematical.com/2008/06/11/jay-and-seth-vs-the-apocalypse-to-become-a-feature-film/ Cinematical: " 'Jay and Seth vs. the Apocalypse' to Become a Feature Film" by Eugene Novikov]
* [http://www.aintitcool.com/?q=node/33044 Ain't It Cool: "Seth Rogen? Jay Baruchel? And The Apocalypse?! Sign Me Up!" by Drew McWeeny]
* [http://www.scifi.com/sfw/news/sfw_news_20080616.html SciFi.com, June 16, 2008: "Rogen Takes On Apocalypse"]
* [http://www.youtube.com/watch?v=ehNFPShWTsg Teaser Trailer on youtube]
* [http://www.quietearth.us/articles/2007/06/25/Post-apocalyptic-trailer-Jay-and-Seth-vs-the-Apocalypse QuietEarth.us: "Post apocalyptic trailer: Jay and Seth vs the Apocalypse"]
* [http://www.hollywoodreporter.com/hr/content_display/news/e3i8f0b924c729e72f6898481bb202a9e8e Hollywood Reporter: "Seth Rogen Web video turns feature"]
* [http://www.starpulse.com/Movies/Jay_and_Seth_vs._the_Apocalypse/Cast_and_Crew/ Starpulse: "Jay and Seth vs. the Apocalypse Cast and Crew"]
* [http://www.movie-moron.com/?p=521 Movie-Moron.com: "Seth Rogan And Jay Baruchel Vs The Apocalypse"]
* [http://www.collider.com/entertainment/news/article.asp/aid/8176/tcid/1 Collider.com: "JAY and SETH vs THE APOCALYPSE" by Nicole Pedersen]
* [http://scramblenetwork.wordpress.com/2007/06/18/jay-and-seth-vs-the-apocalypse/ ScrambleNetwork]