Art Renewal Center

The Art Renewal Center (ARC) is an organization led by Fred Ross dedicated to classical realism in art, as opposed to the Modernist developments of the 20th century. It exists primarily as an online art gallery.Edwards, Alun. [http://www.intute.ac.uk/artsandhumanities/cgi-bin/fullrecord.pl?handle=artifact5605 "ARC : art renewal center"] , Intute: Arts and Humanities, 17 October 2007. Retrieved 23 July 2008.]

History

The Art Renewal Center (ARC) was founded in 2000 by a group of artists, art collectors, historians, and enthusiasts, and is chaired by Fred Ross. It is a visual arts organisation which advocates the rejection of Modernism and the current art establishment, in favour of what it defines as the previously established "standards of craftsmanship and excellence". The ARC sees the acquisition of traditional skills as being essential for the art of he future. It operates primarily through a web site sponsored by Fred Ross, a millionaire New Jersey businessman and art collector, who is a strong campaigner for its ideas.

The web site examines values of art in depth with articles, messages and a detailed statement by Fred Ross, the ARC chairman. It is a campaigning site that is harshly critical of most of Modern art, and equally fervent about prior art. The site contains nearly 63,000 images of past works as an example of the art it endorses, as well as listing contemporary artists, schools and studios, which it approves. Particular emphasis is given to the work of French 19th century Salon painter, William-Adolphe Bouguereau, who has over 226 images on the site; Ross says that Bouguereau's work is accessed twice as often as any other artist on the site, including such as Michelangelo.Roth, Mark. [http://www.post-gazette.com/pg/07233/810841-42.stm "Gifted artist? Bouguereau's work controversial more than a century after his death"] , "Pittsburgh Post-Gazette", 21 August 2007. Retrieved 8 September 2007.]

Ross wrote in an essay::For over 90 years there has been a concerted and relentless effort to disparage, denigrate and obliterate the reputations, names and brilliance of the academic artistic masters of the late 19th century. ... It is incredible how close Modernist theory, backed by an enormous network of powerful and influential art dealers, came to acquiring complete control over thousands of museums, university art departments and journalistic art criticism.

Ross is a strong admirer of Bouguereaus' work. In 2002 he spoke to the New York Society of Portrait Artists, and described the impression made on him in the Clark Art Institute, Williamstown, Massachusetts by Bouguereau's 8.5 foot tall painting, "Nymphs and Satyr"::Frozen in place, gawking with my mouth agape, cold chills careening up and down my spine, I was virtually gripped as if by a spell that had been cast. Years of undergraduate courses and another 60 credits post-graduate in art, and I had never heard [Bouguereau's] name. Who was he? Was he important? Anyone who could have done this must surely be deserving of the highest accolades in the art world.

Images on the ARC site include many works of Renaissance, Baroque, Rococo, Romantic and French Academic art. It includes some Impressionist artists such as Claude Monet and Édouard Manet, but does not include any of the Post-impressionists, such as Paul Gauguin or Paul Cézanne, nor any other Modernist school except the Surrealism exemplified by Salvador Dalí and Yves Tanguy. The group is critical of much 20th-century art on the grounds that it demonstrates weak technique and conveys ideas ineffectually, if at all, and focuses on false, obscure, or trivial subject matter, in addition to being weird for weirdness' sake. Exceptions include such 20th-century artists as Maxfield Parrish, Norman Rockwell, and a number of contemporary realist painters featured in its Living Masters List.

The ARC says it abides by a concept of art exemplified by art produced from the Renaissance to the late 19th century. ARC's concept of art is exemplified by this quote from their FAQ::Specifically, the way that art accomplishes its expression is through the manipulation of a medium as a selective recreation of some aspect of reality. That is to say that the artist "fictionalizes" reality in order to highlight some idea he thinks is important, and to diminish ones he considers irrelevant to his intended message.

The most recent famous modern artists to be discussed on their site are the likes of Pablo Picasso, Mark Rothko and Jackson Pollock, and they are uniformly dismissed. Later post-modern artists are not mentioned.

The group actively promotes the French artist William-Adolphe Bouguereau, considering him not only the greatest French artist of the nineteenth century but also 'unquestionably one of history's greatest artistic geniuses.' Several Art Renewal Center members are, in addition, involved with the "William Bouguereau Catalog Raisonné" project.The group is openly hostile to contemporary art education and dismissive of contemporary art history from the Impressionists onwards. Among the published polemic there are attacks on David Hockney for his thesis that many artists used lenses and visual aids.The Art Renewal Center also encourages the development of traditional painting styles and methods such as instruction by atelier for painters.

The ARC has received criticism even from some people with reservations about Modernism. Artist and blogger, Mark Vallen posted on his web site that the ARC "are not incorrect when noting the follies of modern art, but their total rejection of it is beyond the pale and thoroughly reactionary." Vallen was also critical of Bouguereau: "Bouguereau's strength was his dedication to the craft of painting, and his technical mastery of oil painting can't be denied. If today's artists knew but a fraction of the painting skills possessed and employed by Bouguereau, they would be better off. Nevertheless, Bouguereau was also imprisoned by his extremely conservative vision of what painting could be—and that was his greatest weakness."

Prizes

The ARC runs a scholarship project and also an annual Salon competition since 2003. Dana E. Levin was one of the ARC International Scholarship winners in 2001 and 2002. Daniel Gerhartz won the Best in Show for 2004, [ [http://artrenewal.org/articles/2004/Salon/winners1.asp 2004 winners] ] and Paul G. Oxborough in 2005. [ [http://artrenewal.org/articles/2005/Salon/winners1.asp 2005 winners] ] Donato Giancola won first place at the figurative Category in 2004.

Notes and references

External links

* [http://artrenewal.org/ Art Renewal Center]