EyeBuyDirect.com

Infobox Dotcom company
company_name = EyeBuyDirect.com
company_
company_type = Private
company_slogan =
foundation = 2005
location_city =
location_country =
key_people = Roy Hessel, Founder/CEO
num_employees =
industry = Eyewear retail
revenue =
net_income =
products = Glasses, sunglasses
url = [http://www.EyeBuyDirect.com/ www.EyeBuyDirect.com]


caption =
website_type = e-commerce
language = English, German, Spanish, French, Chinese, Russian
alexa =
advertising =
launch_date = 2005

EyeBuyDirect.com is an online prescription eyeglasses retailer that serves customers throughout the United States, Canada and Europe.cite news
author = Jennifer Fong
title = "Shopping for glasses online"
url = http://www.canada.com/topics/lifestyle/story.html?id=6c9e8ccb-883c-447e-a40d-38fa5a83efab
publisher = "Nanaimo Daily News"
date = 2008-07-06
accessdate = 2008-07-14 ]

Business concept

Its primary intent is to offer prescription glasses and frames at more affordable prices than traditional brick and mortar shops.cite news
author = staff
title = "EyeBuyDirect.com Offers Lowest-Priced Eyeglasses Online"
url = http://www.reuters.com/article/pressRelease/idUS94455+19-May-2008+PRN20080519
publisher = "Reuters"
date = 2008-05-19
accessdate = 2008-07-14 ] cite news
author = staff
title = "CONSUMER ADVICE: Eyeglasses site place to save money"
url = http://www.courierpostonline.com/apps/pbcs.dll/article?AID=/20080704/BUSINESS01/807040331
publisher = "South Jersey Courier Post"
date = 2008-07-04
accessdate = 2008-07-14 ] The site was launched in 2005 by Roy Hessel.cite news
author = Deirdre Carroll
title = "Eyecare 2.0: Optical Evolves Online"
url = http://www.visionmonday.com/ViewContent/tabid/211/content_id/8865/Default.aspx
publisher = "Vision Monday"
date = 2008-06-16
accessdate = 2008-07-11 ]

The retailer features a virtual dressing room titled "EyeTry," which launched during a September 2007 redesign of the site. "EyeTry" enables online browsers to upload a photo and virtually experiment with thousands of frame and color selections. The selection can then be posted to Facebook or the site’s own social network, "The Wall of Frames," so that shoppers can ask friends (or strangers) for opinions on which glasses look best on them. According to Hessel

"The Web makes it possible to hear the opinions of the people we value most and the general public, which can feel much more genuine than the feedback of an in-store salesperson."

EyeBuyDirect.com also offers frame personality quizzes, trend reports, color forecasting and measuring instructions for an accurate frame fit.

Figures

As of July 1, 2008, 20,000 shoppers had tried EyeBuyDirect.com's service.cite news
author = Howard Greenstein
title = "Networking 2.0"
url = http://www.nyreport.com/index.cfm?fuseaction=Feature.showFeature&FeatureID=638
publisher = "The New York Enterprise Report"
date = 2008-07-01
accessdate = 2008-07-11 ] When sharing virtual photos on Facebook, between 3–6 friends of the customer will view the photos, offer opinions, and potentially become customers themselves, an example of viral marketing. According to a 2007 poll by Jobson Research and The Vision Council, 52 percent of respondents had used the internet to research eyeglasses brand and style options. 28 percent stated that they used the internet to research eyeglass retailers and 33 percent stated that they used the internet to compare prices among retailers.

References

External links

* [http://eyebuydirect.com Official Website]