You Bar

You Bar

You Bar is an online nutrition bar company that makes customized energy bars. Customers are people with active lifestyles and/or dietary restrictions who want nutrition bars with the exact ingredients they choose. The company was established in 2006 by Ava Bise and Anthony Flynn, a mother-son team who work out of a kitchen in Los Angeles, California.


You Bar was established in 2006 by Anthony Flynn and his mother Ava Bise after Anthony graduated "from the University of Southern California with a degree in business administration... After starting the business in their homes and later borrowing commercial kitchen space from the synagogue that Ms. Bise attends, the duo moved into their own space last summer, not far from the Farmers Market in downtown Los Angeles. (Napoli, The New York Times, 2008)." [ York Times, February 20th, 2008]


You Bar is an online service that allows users to choose the ingredients of their customized nutrition bars and name their personal creation. You Bar then makes, packages, and ships a bakers dozen (13 bars) to the customer. "At, you choose a nut or seed butter, add a protein powder, nuts, dried fruits, sweeteners, seasonings, grains, cereals and supplemental infusions. The wrapper is labeled with a name you pick and nutrition information (Rocky Mountain News, May 27, 2008)." [Rocky Mountain News:] The service is designed for people with specific dietary requirements (like vegans, those with allergies and athletes) because of the control the customer has over what goes into his/her bar. [Women's Health Magazine June 2008, p 46]


External links

* [ YouBar Website]



* [ The New York Times] Nikkei Marketing Journal March 17th, 2008

* [ Rocky Mountain News] Magazines
Inside Triathlon, May 2008

* [ Trader Magazine] Women's Health June 2008, p 46
Runner's World Magazine August, 2008

ABC's Eye Witness News 2/21/2008 at 11:20pm
Fox Business Channel 2/26/2008 at 10:50am
Tu Estilo 3/8/2008 at 11:45am

* [ Good Morning America] E! News, 6/11/2008


* [ ABC News Radio]
* [ National Public Radio Marketplace]

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