Ray and Keshavan

Ray and Keshavan

Ray and Keshavan (commonly referred to as Ray+Keshavan), based in Bangalore, is South Asia’s leading brand consulting and design company. Founded by Sujata Keshavan and Ram Ray in 1989 in New Delhi, Ray+Keshavan was India's first brand design consultancy [cite web | title = The State of Indian Design | publisher = BusinessWeek | url = http://www.businessweek.com/innovate/content/mar2008/id2008035_999219.htm] . Sujata Keshavan has been the company's managing director since its inception.

Ray+Keshavan is regarded as having played a pioneering role in developing the branding industry in the region. From 2005 onwards, the firm has focused more on corporate branding. Brand Reporter magazine has credited Ray+Keshavan for having "introduced the principles of brand development in India"cite news |title=Design Advocate|work=Brand Reporter |publisher= |date=15 July 2008 |accessdate=] . It offers the full spectrum of branding services: brand strategy, positioning and architecture, naming, identity systems and online strategy. According to Bharat Entrepreneurs "It is not an overstatement to say that one will find at least one logo or brand that is designed by R+K for every 100m in any Indian metro" [cite web | title = Ray+Keshavan | publisher = Bharat Entrepreneurs | url = http://www.bharatentrepreneurs.com/2008/06/07/raykeshavan/] .

Ray+Keshavan has developed comprehensive branding programs for India’s industry leaders such as AirTel [cite web | title = Ray + Keshavan fashions brand map | publisher = The Hindu Business Line | date = 2004-09-16 | url = http://www.thehindubusinessline.com/2004/09/16/stories/2004091602370700.htm | accessdate = 2008-07-10] , Infosys, Kotak Bank, Himalaya, Bank of Baroda, J&K Bank, Network 18, MAX Healthcare amongst many others. More recently, Ray+Keshavan has successfully completed brand transformation projects for Canara Bank, Shoppers Stop, Arvind Ltd, Trident Hotels and Ceat.

In 2006, Ray+Keshavan was acquired by the WPP Group [cite web | title = WPP taking over Bangalore firm Ray and Keshavan | publisher = DNA | date = 2006-09-18 | url = http://www.dnaindia.com/report.asp?NewsID=1053822 | accessdate = 2008-07-10] and now is part of The Brand Union network.

References

External links

* [http://www.rayandkeshavan.com/ Ray and Keshavan official website]
* [http://www.wpp.com/ WPP official website]


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