Life in Action

"Life in Action" is a book by Fernando Espuelas, published by Penguin Books in 2004, as an auto-biographical and philosophical story using Espuelas' experiences from childhood in Uruguay, through his early years in the United States, to the founding of Starmedia and VOY, as a real-life context for his personal philosophy of self-actualization. The fundamental message of the book is that success cannot be measured in wealth, power, or fame. Success and happiness come from looking inside ourselves to discover who we genuinely are, and what we truly need, in order to find "true" happiness. And then striving to live the best life that we can: for our loved ones, our community, and ourselves.

"Life in Action" describes Espuelas' philosophy of introspection and subsequent analysis as the catalyst for action; he summarizes these ideas with the Spanish word "voy" ("I go"). "Life in Action" describes how to visualize success and work toward it every day. Espuelas' twelve principles are inspired by his own life and the lives of historical icons, from such diverse figures as Winston Churchill and Mahatma Gandhi to Martin Luther King Jr. and Nelson Mandela, who have used their powers of vision, optimism, persistence, honesty, and courage to overcome obstacles like fear, doubt, and prejudice.

A historian who is one of the original Internet's innovators, according to media [The New York Times, C.E.O ROUND TABLE, Online Pioneers: The Buzz Never Stops] , historians and academicians [Harvard Business School case StarMedia: Launching a Latin American Revolution] , Espuelas in known throughout the Latin world as a visionary for predicting that the Internet would revolutionize and begin to "re-unify" Latin America.

"Time" and CNN named Espuelas as one of the “Leaders of the Millennium”, and he was recognized as a “2000 All-Star” business leader by Crain's New York Business magazine. The World Economic Forum includes him among its "Global Leaders of Tomorrow," and he was also a recipient of "Latin Trade Magazine"'s Bravo Award, being named "CEO of the Year" by the magazine. "Hispanic Business Magazine" gave Espuelas its Hispanic Entrepreneur Award in 2000. He received a "New York" Award in 1999. Espuelas has been named to the "power-list" of such diverse media as "The Hollywood Reporter", "The Industry Standard", "Latino Leaders Magazine", "Red Herring Magazine", "Silicon Alley Reporter", "Hispanic Business Magazine", CNN, "Upside Magazine" and "Hispanic Magazine". In 2007, Espuelas was named a Henry Crown Fellow at the [http://www.aspeninstitute.org/ Aspen Institute] .

References

External links

* " [http://www.amazon.com/gp/product/product-description/B000C4SMVS/ref=dp_proddesc_0?ie=UTF8&n=283155&s=books Life in Action] " at Amazon.com
*" [http://www.youtube.com/user/cafeespuelas The Fernando Espuelas Story] " a video biography of Fernando Espuelas

External References

* [http://www.espuelas.com Fernando Espuelas' Official Site]
* [http://www.voymusic,com VOY]
* [http://www.starmedia.com StarMedia]
* [http://www.exonline.com.mx/diario/noticia/dinero/hacker/%C2%A1starmedia_vive!/306572 El Excelsior] ¡StarMedia vive!, August, 2008
* [http://www.pbs.org/kcet/tavissmiley/archive/200412/20041210.html The Tavis Smiley Show] , PBS “Fernando Espuelas Interview”, December 10 2004
* [http://latinoleaders.com/articulos.php?id_sec=1&id_art=97&num_page=303 Latino Leaders Magazine] Fernando Espuelas: The List - Latino Leaders, May, 2004
* [http://www.npr.org/templates/story/story.php?storyId=1893684 The Tavis Smiley Show] , NPR, “VOY CEO Fernando Espuelas on Hispanic Market”, May 12 2004
* [http://www.latinoleaders.com/articulos.php?id_sec=2&id_art=79&id_ejemplar= Latino Leaders] 'The Fernando Espuelas Story', June-July, 2004 by Susan Hornik
* [http://www.hispaniconline.com/magazine/2004/may/CoverStory/index.html Hispanic Magazine] 'Fernando Espuelas Makes His Comeback', Cover story, May, 2004
* [http://www.hispanicbusiness.com/news/news_print.asp?id=16003 Hispanic Business Magazine] . “The Kings of Comeback.”, Cover story, May 2004
* [http://www.financialexpress.com/news/Bill-Gates-Hes-The-Anglo-Fernando-Espuelas/104706/ The Financial Express] Bill Gates? He’s The Anglo Fernando Espuelas, May 2004
* [http://veja.abril.com.br/especiais/Digital3/capa03.html Veja] No olho do furacão, December, 2003
* [http://www.npr.org/templates/story/story.php?storyId=1433802 The Tavis Smiley Show] , NPR 'The Hispanic Bill Gates', September 17 2003
* [http://www.gilardi.com/pdf/smnnot.pdf Class Action notice of settlement] in re Starmedia Network, Inc. securities litigation, July 29 2002
* [http://www.secinfo.com/dRqWm.3QAm.htm Starmedia Network Inc form 10-Q/A] , filed 7/11/02
* [http://www.atnewyork.com/news/article.php/8471_925911 atnewyork.com] 'StarMedia Launches Earnings Probe; CFO Departs', November 19 2001
* [http://www.elpais.com/articulo/economia/retiro/Gates/latino/elpepieco/20010809elpepieco_6/Tes/ El Pais] El retiro del 'Gates latino', August, 2001
* [http://www.thestandard.com/article/0,1902,28022,00.html The Industry Standard] Fernando Espuelas July, 2001
* [http://search.barnesandnoble.com/Internet-Business-Models/Thomas-R-R-Eisenmann/e/9780072508345/?itm=27 Internet Business Models: Text and Cases] Internet Business Models: Text and Cases with Teledesic Case CD-ROM, June 2001
* [http://www.baquia.com/noticias.php?id=8993 Baquia] El esquivo internauta hispano de EE UU, May, 2001
* [http://www.pc-news.com/detalle.asp?sid=&id=5&Ida=271 PC News] Nuevo canal de salud en Starmedia Network, May 2001
* [http://www.guardonline.com/?q=node/8825 Associated Press] Latin American Deals with Internet, Obstacles, April, 2001
* [http://info.abril.uol.com.br/aberto/infonews/042001/04042001-14.shl Info Exame] StarMedia arremata o Obsidiana, April, 2001
* [http://www.gestiopolis.com/canales/emprendedora/articulos/no%209/Fernando%20Espuelas.htm GestioPolis] La Historia de un gran emprendedor: FERNANDO ESPUELAS, March, 2001
* [http://www.iadb.org/sds/itdev/youth.htm Inter-American Development Bank] Youth and IDB in Latin America, December, 2000
* [http://www.marketwatch.com/News/Story/Story.aspx?guid=%7BD2BD3376-60D9-409A-8646-58405488E9B2%7D MarketWatch] StarMedia sees itself as Latin leader, December 2000
* [http://www.timewarner.com/corp/newsroom/pr/0,20812,668032,00.html CNN] Twenty Latin American Leaders of the Internet Named by CNN, November 2000
* [http://www.un.org/News/Press/docs/2000/20001116.pi1306.doc.html United Nations] UNITED NATIONS TELEVISION FORUM 2000 OPENS AT HEADQUARTERS, November, 2000
* [http://www.elcolombiano.com.co/proyectos/grandes_entrevistas/febrero/febrero_25/fernando_espuelas.htm El Colombiano] Fernando Espuelas, creador de un imperio para la comunidad virtual, February, 2000
* [http://news.bbc.co.uk/2/hi/americas/1027228.stm BBC News] Annan wants 'information for all', November, 2000
* [http://query.nytimes.com/gst/fullpage.html?res=9502E5DF1631F930A1575BC0A9669C8B63 The New York Times] INTERNATIONAL BUSINESS: When Funds Abroad Fill a Void at Home; Financing Latin America's Start-Ups, August, 2000
* [http://www.city-journal.org/html/10_3_the_triumph.html CityJournal] The Triumph of Silicon Alley, August, 2000
* [http://www.allbusiness.com/marketing-advertising/4448259-1.html AllBusiness] Crowd, August, 2000
* [http://www.hispanicbusiness.com/news/newsbyid.asp?idx=1057&cat1=news Hispanic Business Magazine] Wrestling for Web Dominance, August 2000
* [http://www.computerworld.com.au/index.php/id;373201782;fp;;fpid;;pf;1 Computerworld Magazine] StarMedia to Wire Public Schools in LatAm to Net, May 2000
* [http://www.idg.es/iworld/impart.asp?id=107009 IDG] Los dos gigantes latinos cruzan el charco, May, 2000
* [http://findarticles.com/p/articles/mi_m0OQC/is_5_1/ai_100409521 Latin CEO] E-Commerce progress - Internet, May 2000
* [http://www.lanacion.com.ar/Archivo/Nota.asp?nota_id=180701 La Nacion] Presente y futuro en la ruta de StarMedia, May 2000
* [http://www.sfgate.com/cgi-bin/article.cgi?file=/examiner/archive/2000/05/09/STYLE9392.dtl&type=music The San Francisco Chronicle] Santana reaching out on Net via Hispanic StarMedia, Webcasts of upcoming concerts, online chats planned, May 2000
* [http://www.forbes.com/newmedia/asap/2000/0403/084_6.html Forbes] Ramp Champs, May 2000
* [http://www.computerworld.com.au/index.php/id;1191261862;fp;;fpid;;pf;1 Computerworld Magazine] Espuelas: StarMedia Leads LatAm Portal Market April, 2000
* [http://www.entrepreneur.com/magazine/entrepreneur/2000/april/24204.html Entrepreneur Magazine] So Close, Yet...It may seem like the Internet is everyone's formula for success, but are minorities being left out of the equation?, April, 2000
* [http://www.marketwatch.com/news/story/starmedia-reports-531-jump-revenue/story.aspx?guid=%7BF632258C-B69F-4B1C-BDB7-FF3BE74D4412%7D MarketWatch] StarMedia reports 531% jump in revenue, April 2000
* [http://nymag.com/nymetro/news/people/features/2883/ New York Magazine] Profile: 35 Under 35, April 2000
* [http://www.atnewyork.com/news/article.php/321511 atnewyork.com] 'Questions for ... Fernando Espuelas', March 15 2000
* [http://info.abril.com.br/edicoes/168/arquivos/2780_1.shl Info Online] Reis da audiência, March, 2000
* [http://query.nytimes.com/gst/fullpage.html?res=9E02E5DD1F3DF93AA15756C0A9669C8B63 The New York Times] StarMedia Faces New Challenges in Latin America, May, 2000
* [http://www.hispanicbusiness.com/news/2000/5/4/hispanic_ecommerce_market_expands.htm Hispanic Business Magazine] Hispanic E-commerce Market Expands, May 2000
* [http://www.time.com/time/magazine/article/0,9171,42829,00.html Time Magazine] The Big And Little Fish Of The Web, April 2000
* [http://money.cnn.com/magazines/fortune/fortune_archive/2000/04/03/277174/index.htm Fortune Magazine] Going Global With StarMedia Chief Fernando Espuelas, April 2000
* [http://www.iadb.org/exr/PRENSA/2000/cp4700e.htm Inter-American Development Bank] Uruguayan Entrepreneur Urges that all Schools and Towns in Latin America be Connected to Internet in Two Years, March, 2000
* [http://nymag.com/nymetro/news/media/internet/2285/ New York Magazine] Silicon Alley 10003:Long before the suits logged on, a small group of prep-school slackers had faith in the Web. Now they're the alley's establishment, February 2000
* [http://www.terra.com.br/istoe/1586/economia/1586mudanca.htm Istoe Magazine] Mudança de hábito: O empresário Fernando Espuelas radicaliza e deixa de cobrar acesso de todos os clientes da StarMedia February, 2000
* [http://www.elmundo.es/navegante/2000/02/25/espuelas.html El Mundo] El contenido es sólo una mercancía, February, 2000
* [http://news.cnet.com/CMGI,-StarMedia-join-on-free-Latin-American-ISP/2100-1023_3-237006.html CNet News] CMGI, StarMedia join on free Latin American ISP, February, 2000
* [http://www.highbeam.com/doc/1G1-58736200.html Newsweek] Latin America's Internet Star: Fernando Espuelas, January 2000
* [http://www.dynamicdata.com.ar/entrevista_espuelas.htm DynamicData] Entrevista a Fernando Espuelas, January, 2000
* [http://query.nytimes.com/gst/fullpage.html?res=9A07E2DC1E39F932A35752C0A9669C8B63 The New York Times] VISIONS: CITIES - Manifestoes To Give City A New Edge; Cooper Union for Technology, January 2000
* [http://money.cnn.com/magazines/fortune/fortune_archive/2000/02/07/272807/index.htm Fortune Magazine] Chase's Venture Capital Elite They're not rock stars; they're more like a hot studio band. Chase Capital Partners keeps the hits coming, January 2000
* [http://www.hispanicbusiness.com/influentials/details.asp?id=133&year=2000 Hispanic Business Magazine] 2000 Influentials List
* [http://www.accessmylibrary.com/coms2/summary_0286-2510147_ITM Latin CEO Magazine] Architect of the Internet: The Internet in Latin America is now flush with capital-and promise. But who will carve out the winning niches and define the look and feel of the new medium?, January 2000
* [http://findarticles.com/p/articles/mi_m0BEK/is_9_7/ai_55548152 Latin Trade Magazine] Rocket Man - Internet Entrepreneur Fernando Espuelas, StarMedia, December 1999
* [http://www.nationmaster.com/encyclopedia/Silicon-Alley NationMaster] Silicon Alley, 2000
* [http://query.nytimes.com/gst/fullpage.html?res=9C0DEEDB143CF932A15752C1A96F958260 The New York Times] C.E.O ROUND TABLE; Online Pioneers: The Buzz Never Stops, November 1999
* [http://findarticles.com/p/articles/mi_m0BDW/is_42_40/ai_58251847 BrandWeek] Launching StarMedia in Latin America posed many challenges, including fighting a lot of misperceptions, November 1999
* [http://www.allbusiness.com/marketing-advertising/marketing-techniques/6767949-1.html allbusiness.com] StarMedia Network and Visa International Announce Strategic E-Commerce Alliance, November 1999
* [http://www.businessweek.com/1999/99_43/b3652019.htm BusinessWeek] La Vida Loca of a Latin Web Star (international edition cover story), October 1999
* [http://www.newsweek.com/id/89743 Newsweek] A Regional Race Into Cyberspace -- So What If Many Latins Still Await Their First Phone? Big Money Is Mobilizing To Bring The Continent Online In A Hurry, November, 1999
* [http://www.clarin.com/suplementos/informatica/1999/11/24/t-00701i.htm Clarin] Fernando Espuelas: a los golpes, y desde abajo, November 1999
* [http://www.businessweek.com/1999/99_43/b3652015.htm BusinessWeek] Battle for the Net: The rush is on to cash in on Latin America's fast-growing market, October 1999
* [http://www.infoworld.com/articles/en/xml/99/10/11/991011enlatinwireless.html InfoWorld] StarMedia: Latin American provider to offer wireless services to Spanish-speaking users, October 1999
* [http://www.internetnews.com/bus-news/article.php/193701/StarMedia+Network+Launches+Latin+America+Internet+.htm InternetNews.com] StarMedia Network Launches Latin America Internet Service, September 1999
* [http://www.analitica.com/vas/1999.09.4/cyber/03.htm Analitica] La Primera Iniciativa Inalámbrica que Permitirá a los Usuarios de la Web de Habla Hispana y Portuguesa Llevar el Poder de Internet a Todas Partes, September, 1999
* [http://www.eservicesworld.com/siteEservices/press/hpstarmedia.htm E-ServicesWorld] STARMEDIA AND HP TO FORM STRATEGIC E-COMMERCE ALLIANCE FOR LATIN AMERICA, September 1999
* [http://query.nytimes.com/gst/fullpage.html?res=9F0DE1DB1E38F937A1575BC0A96F958260 The New York Times] On-Line Network Expands, August, 1999
* [http://www.lanacion.com.ar/herramientas/printfriendly/printfriendly.asp?nota_id=187561 La Nacion] Comercio electrónico: En el 2003 habrá 19 millones de clientes en América latina, August 1999
* [http://query.nytimes.com/gst/fullpage.html?res=990DE6DD153CF93AA35754C0A96F958260&st=cse&sq=%22fernando+espuelas%22&scp=6 The New York Times] Treasury Chief Urges Inner-City Investment, July 1999
* [http://www.clarin.com/suplementos/economico/1999/07/18/o-00401e.htm Clarin] El capital de riesgo entra en el juego, July 1999
* [http://www.clarin.com/suplementos/economico/1999/11/07/o-00401e.htm Clarin] La fiebre del oro llegó al negocio de Internet, July 1999
* [http://nymag.com/nymetro/news/nyawards/1710/ New York Magazine] The 1999 New York Awards: Fernando Espuelas, 1999
* [http://www.hispanicbusiness.com/influentials/details.asp?id=18&year=1999 Hispanic Business Magazine] 1999 Influentials List
* [http://www.el-mundo.es/navegante/99/marzo/02/silicon2.html El Mundo] Nueva York se moviliza para impulsar Silicon Alley (II) March, 1999
* [http://www.espectador.com/text/empresas/emp12013.htm El Espectador] “StarMedia abre en Montevideo su sede para América Latina”, January, 1999.
* [http://www.cnn.com/TECH/computing/9812/23/latinit.idg/ Computerworld] Latin America booming with IT skills, infrastructure problems, December 1998
* [http://www.wired.com/techbiz/media/news/1998/11/16124 Wired Magazine] StarMedia Wants US Hispanics, November, 1998
* [http://www.wired.com/wired/archive/6.09/newmedia.html?pg=3 Wired Magazine] Yo Quiero StarMedia, September, 1998
* [http://www.sfgate.com/cgi-bin/article.cgi?file=/examiner/archive/1998/10/13/BUSINESS12045.dtl San Francisco Chronicle] Viva Internet StarMedia Inc. lands $80 million to fund Latin American Web community, October 1998
* [http://findarticles.com/p/articles/mi_hb5254/is_199808/ai_n20221078 Crain's New York Business] Star Attraction in Latin America: On-Line Firm's Edge in Exploding Market Draws Megafunding; Rivals Entering Ring, August, 1998
* [http://query.nytimes.com/gst/fullpage.html?res=950CE3D8103DF93BA25755C0A96E958260&sec=&spon=&pagewanted=3 The New York Times] The Web Reflects a Wider World, June 1998
* [http://www.businessweek.com/1997/52/b3559159.htm BusinessWeek] Welcoming Spanish Speakers to the Web: Fast-growing StarMedia is racing to fill the niche first, December 1997
* [http://query.nytimes.com/gst/fullpage.html?res=9805E1DA1139F932A25752C1A961958260&partner=rssnyt&emc=rss The New York Times] Media Company Arrives, November 1997