The Marketing Practice

The Marketing Practice

The Marketing Practice is a UK business-to-business (B2B) full-service marketing agency headquartered in south Oxfordshire, England. The company was founded in 2002 by Lindsay Willott and Clive McNamara and is now one of the UK’s largest agencies [ [http://www.abba.co.uk/abba-agencies/agency-directory/the-marketing-practice.aspx The Marketing Practice at ABBA] ] .

The Marketing Practice specialises in providing a full range of marketing activity, from branding and direct marketing programmes through to account-based marketing. In both 2007 and 2008, The Marketing Practice was nominated for 'B2B Agency of the Year' in the B2B Marketing Awards [ [http://www.b2bm.biz/awards/shortlist/ The Marketing Practice nomination for B2B Agency of the Year] ] .

The Marketing Practice came into the public eye during the first two series of hit web TV show Office Swap Live [ [http://www.officeswaplive.co.uk/ Office Swap Live website] ] , with Chief Executive Clive McNamara's catchphrase "There's no smoke without Fish" entering marketing idiom. During the same period, Lindsay Willott's views on creating an engaging working environment were reported by the BBC [ [http://news.bbc.co.uk/1/hi/uk/743992.stm BBC News article 'Computer workers reap the benefit'] ] .

References

External links

• [http://www.themarketingpractice.com The Marketing Practice official website]


Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… …   Wikipedia

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing ethics — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing communications — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing Innovation Forum Europe — The Marketing Innovation Forum Europe in an annual summit gathring the leading management and speakers within the fields of marketing, innovation and sales. The forum covers relevant themes and current challenges from the European business market …   Wikipedia

  • Marketing activation — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing operations management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing and data protection legislation — Marketing and data protection Establishing, accessing, sharing and using personal data are essential to successful “direct marketing” practices. These are concerned with identifying and meeting people’s needs and preferences directly, ie through… …   Wikipedia

  • The College of Saint Rose — Motto In Tuo Lumine Videbimus Lumen ( In Thy Light We Shall See Light ) Established 1920 Type Private …   Wikipedia

  • The Rescuers Down Under — Original theatrical release poster Directed by Hendel Butoy Mike Gabriel P …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”