Adstream

Introduction

adstream [ [http://www.adstream.com adstream official site] ] , based in Sydney, Australia, is one of the world's most successful digital ad delivery services employing over 230 people, working in 20 offices across 17 countries.

Overview

adstream helps the advertising industry and brand owners manage, validate and distribute more than 3 million advertising related assets annually to more than 42 countries.

adstream connects brand owners and agencies with media providers such as television, radio and print. It helps brand owners, agencies, publishers and broadcasters to manage, validate, distribute and track media across the main media outlets.

adstream's technology has revolutionised the advertising, marketing and mass media industry, driving enormous efficiencies [ [www.itnews.com.au/news/68064,adstream-gets-bigpond-tv-channel.aspx adstream gets BigPond TV channel, IT News online, 14 January 2008] ] . adstream is the pioneer of digital asset delivery, known as the advertising digital revolution [ [www.brandrepublic.com/News/525199/ The Digital Revolution Adland's Digital Revolution: The journey of an ad] ] .

Products

adstream's products include project bank [ [http://adnews.com.au/archives_detail.cfm adstream banks on new project, AdNews online, 17 November 2006] ] , Quickcut [ [http://www.quickcut.com.au Quickcut's official website] ] , imagebank and adbank. adstream also offers duplication services, provides media monitoring and supports captioning services.

History

adstream was first established in Sydney in 2001 by founders Gerard Barron (CEO), James Carpenter (COO) and Richard Carter (Head of Strategy).

The business idea was born because the founders saw a need in the market for more efficient and protected delivery of media and advertising material using technology.

In 2003, adstream delivered its first television commercial in Australia using its proprietary and purpose-built digital delivery network. It now commands a 60 per cent share of the Australian TV advertising digital delivery market.

The following year, Telstra [ [www.telstra.com Telstra offical website] ] took a 33 per cent shareholding in a purpose-built license for adstream technology and has since raised that shareholding [ http://adnews.com.au/archive_detail.cfm] ] , via Sensis [ [www.sensis.com.au Sensis official website] ] to 58 per cent [ [www.aboutsensis.com.au/media/pdf/sensis05adstreamaus.pdf] ] .

Telstra's significant investment in the Australian business enabled a number of deals including the acquisition of Quickcut [ [http://adnews.com.au/archives_detail.cfm Adstream now with more tributaries, AdNews online, 21 April 2006] ] and the establishment of a new international entity, adstream Holdings. adstream Australia holds an exclusive licence in perpetuity to adstream technologies for the Australian and New Zealand markets.

In 2004, adstream successfully entered the UK market. Aside from building a market-changing digital delivery network there, it also built and launched a system that allows the British TV clearance regulatory body (Clearcast) to clear every single TV commercial in the UK online for their agency customers. In the UK adstream now has more than 135 broadcast clients and 500 print advertising customers, and dominates the print digital delivery markets while it comes second to IMD (Independent Media Distribution) in digitally delivering TV commercials. [IMD automates ad loudness [http://www.tvbeurope.com/index.php?option=com_content&task=view&id=1349&Itemid=1] ]

Late in 2006, adstream acquired the UK-based Traffic Bureau [ [http://www.ukscreenassociation.co.uk/news/articles.htm?ald=1090 adstream and the Traffic Bureau join forces to create fully-digital distribution package, UK Screen Association News, 6 February 2007] ] , a company that provides administrative services to the ad industry including government clearing services, training, talent management and reformatting.

adstream in Australia

In Australia, 40, 000 TV commercials were handled by adstream in 2006 - which equates to 18 terabytes worth of digital content or more than 350 hours of advertising.

adstream provides services to every major advertising agency in Australia and large number of brand owners, especially in the retail, telecommunication and entertainment sectors.

The Australian Managing Director of adstream is well known media identity Peter Miller. Miller has more than 20 years experience working in the media and prior to adstream worked as National Sales Director at ACP Magazines, Sales and Marketing Director of MATP at News Limited, Group Sales and Marketing Director at Fairfax and General Manager, Sales and Marketing at Pacific Publications.

adstream offices

adstream has offices around the world including the UK (London), Ireland (Dublin), Copenhagen (Denmark), Sweden (Stockholm), Italy (Milan), Germany (Frankfurt), France (Paris), USA (New York), India (Bangalore), Ukraine (Kiev), Australia, New Zealand, South Africa (Cape Town), Malaysia (Kuala Lumpur), Singapore, China (Shanghai), United Arab Emirates (Dubai).

References