- Ruyan
Infobox_Company
company_name = Ruyan Group (Holdings) Limited
company_logo =
company_type =Public (hkex|329)
foundation = flagicon|Hong KongHong Kong flagicon|ChinaChina (2003 )
location =HongKong ,People's Republic of China
key_people =Wong Yin Chen : Chairman and CEOLik Hon : co-funder and Chief executive officerHei Lin Wong : Vice-President
industry = PHARMACEUTICALS INDUSTRY
num_employees =1,500
products =Health Care Products Pharmaceutical Products Electronic Cigarette
subsid =
homepage = [http://www.ruyangroup.com Ruyan Group (Holdings) Limited]
[http://www.ruyan.com.cn RUYAN international official website]
[http://www.ruyantech.com RUYAN Chinese official website]Ruyan Group (Holdings) Limited, abbreviated Ruyan (
Simplified Chinese :如烟集团有限公司;Traditional Chinese : 如煙集團有限公司;Pinyin : rúyān Jítuán Yǒuxiàn Gōngsī. (hkex|329) was previously named Golden Dragon Group (Holdings) Limited and was listed on the Main Board of the Stock Exchange of Hong Kong Limited since May 2001. The company name was changed to “Ruyan Group (Holdings) Limited” in November 2007. [ [http://www.ruyangroup.com/epage.php?frameid=6000&pageid=7 Ruyan Group (Holdings) Limited ] ]In May 2004, Ruyan’s cigar-series was launched and sold in the PRC market. In October of the same year, the e-pipe series of Ruyan was launched. As for electronic cigarette products, the “V8” Model, which more closely resembles the appearance of traditional cigarettes, was the key product for 2007. [http://www.goldendragon.hk/upload/news/1208790213_EW0329ANN.pdf] At the end of 2007, Ruyan launched a new one-time use cigar product (named "RUYAN e-Gar®" in Europe, Africa, the Middle East and Asia/Pacific and RUYAN Vegas® in the Americas).
In June 2007, the Group - currently known as “SBT Investment (Holdings) Limited “- acquired the entire share structure of Best Partners Worldwide Limited – the former entity that was established for the manufacturing and sales of electronic atomizing cigarettes. The Group takes an active position in developing the domestic and overseas markets under the brand name of “Ruyan” (
Simplified Chinese :如烟;Traditional Chinese : 如煙;Pinyin : rúyān) International markets have been actively developed since April of 2006, including North America, the Benelux countries, Austria, Germany, the United Kingdom and Ireland, the Republic of Korea, Turkey, Israel, Australia and New Zealand and others.Ruyan is the original inventor of the e-cigarette and Ruyan has registered patents in more than 40 countries since 2003 and obtained various national awards. Ruyan began to form the idea for the electronic cigarette in 2000. In 2003,
SBT was established, and the first patent was registered in the same year in China; and in 2004, Ruyan’s first international patent was registered. [ [http://www.wipo.int/pctdb/en/wo.jsp?IA=CN2004000182&wo=2004095955&DISPLAY=STATUS (WO/2004/095955) A FLAMELESS ELECTRONIC ATOMIZING CIGARETTE ] ] The company has conducted safety tests (including those for toxicology) in both developed economies and in China, and the results have all shown that Ruyan products are safe under normal use.History
Background
Although smoking is now well-known as a recognized cause of cancer, stroke, lung disease, coronary heart disease and other illness, it remains extremely difficult for smokers to quit smoking completely. Current surveys show that the number of smokers worldwide will increase from the current 1.3 billion to more than 1.7 billion in 2025 if the global prevalence of tobacco use remains unchangeable. [ [http://www.who.int/tobacco/communications/events/wntd/2004/tobaccofacts_nations/en/ WHO | Tobacco increases the poverty of countries ] ] According to the statistical data from WHO, tobacco kills one person every six seconds. A third to a half of all people who use tobacco die prematurely, by an average of 15 years. Today, tobacco use causes 1 in 10 deaths among adults worldwide – more than five million people a year. [ [http://www.thenews.com.pk/daily_detail.asp?id=115831 Smoking kills 5.4m people in a year ] ] By 2030, unless urgent action is taken, the death toll from tobacco will increase to more than eight million a year. [http://www.who.int/tobacco/mpower/mpower_report_tobacco_crisis_2008.pdf]
As a result, to reduce the harm that tobacco has made to humankind, the World Health Organization(WHO) successfully rallied 168 countries to sign the Framework Convention on Tobacco Control in 2003. [ [http://www.who.int/fctc/en/index.html WHO | WHO Framework Convention on Tobacco Control (WHO FCTC) ] ] The Convention is designed to push for effective legislation and its enforcement in all countries to reduce the harmful effects of tobacco.On November 10, 2003,China signed the Convention. On August 28, 2005, the 17th Session of the Standing Committee of the 10th National People's Congress formally ratified the Convention, making China the 89th ratifying country.The Chinese government held a launching ceremony for the Convention On October 13,2005, which became effective in China on January 9, 2006. [http://www.wpro.who.int/NR/rdonlyres/350121C8-B601-4B88-9BB1-1CE463F5E5A3/0/2007Chinatobaccocontrolreport.pdf]
In recent years, a lot of smoking cessation products with nicotine have emerged on the market, such as chewing gum and patches. Although these
cigarette substitute are free from tar, their major disadvantage is that an effective peak concentration is not able to be reached in the blood of a smoker as nicotine has a slow absorption rate. In addition, these cigarette substitutes do not satisfy the behavioral aspects of smoking. [http://v3.espacenet.com/textdes?DB=EPODOC&IDX=EP1618803&QPN=EP1618803] for example, inhalation and thus are not likely to be widely accepted as cigarette substitute that more closely simulate smoking.The Ruyan electronic cigarette, invented by Mr Hon Lik of Ruyan Group (Holdings) Limited, as a non-smokable electronic cigarette that functions as substitutes for quitting smoking and cigarette substitutes, was intended to overcome the above-mentioned disadvantages.
Product development
Ruyan Electronic Cigarette, Ruyan E-Cigarette (Ruyan V8)
The Ruyan V8(Simplified Chinese:如烟 V8; Traditional Chinese: 如煙v8; Pinyin: rúyān v8) is an electronic cigarette (e-cigarette) invention and production of Ruyan Group (Holdings) Limited. It was first manufactured and launched in the Chinese market in 2006. The Ruyan V8 atomizes a solution-mixture that may or may not contain nicotine; it produces a vapor that, when inhaled, satisfies a smoker’s craving for nicotineFact|date=August 2008. It is free of the 4,000 chemicals commonly produced by a lit, ordinary cigarette, including highly dangerous tar and carbon monoxideFact|date=August 2008. The Ruyan V8 comes in 5 different colors: Red, Blue, White, Brown, Black; replaceable cartridges come in several flavors, including: Black Tea, Fruit, Virginia, Menthol Tea, Jasmine and others. Each Ruyan V8 cartridge delivers the equivalent number of puffs as 1.5 to 2 packages of traditional cigarettes. The Ruyan V8 is offered in a set containing one e-cigarette (with battery), one spare battery, a charger and cord, one cartridge and an instruction manual.
Ruyan Electronic Pipe, Ruyan E-pipe
The Ruyan e-pipe(Simplified Chinese: 如烟电子烟斗;Traditional Chinese: 如煙電子煙斗; Pinyin: rú yān diàn zǐ yān dòu) was first manufactured and launched in the Chinese market in 2004. It is a non-flammable atomizing electronic pipe that performs the same functions and features as an ordinary pipe. Currently, there are two types of Ruyan e-pipe devices - one is Rosewood and the other is agate. [ [http://www.ruyan.com.cn/operGoods.do?action=cl&info_sort=22 RUYAN official international website ] ] Like the Ruyan e-cigarette, the Ruyan e-pipe comes with two rechargeable lithium ion batteries and replaceable nicotine cartridges in 32 mg, 20 mg and 0 mg strengths. [ [http://www.ruyan.com.cn/operGoods.do?action=ci&id=5 RUYAN official international website ] ] Cartridges deliver the same amount of vapor equivalent to the “puffs” provided by two packages of cigarettes for the average traditional smoker.
Ruyan Electronic Cigars, Ruyan E-cigars
The first generation of Ruyan Electronic Cigars (Simplified Chinese: 老雪茄烟;Traditional Chinese: 老雪加煙; Pinyin: lǎo xuě jiā yān) was first manufactured and launched in the Chinese market in 2004. The device itself comes in several designs. Cartridge flavors include Original, Fruit, and Menthol. RUYAN Vegas® and RUYAN e-Gar® represent the second generation in Ruyan electronic cigars. They were first manufactured and launched in the Chinese market in late 2007 where the new product is referred to as RUYAN No. 1 (Simplified Chinese: 如烟一号;Traditional Chinese: 如煙一號; Pinyin: rú yān yī hào). In the Americas, however, the product is called RUYAN Vegas®, and in Europe, the Middle East, Africa and Asia/Pacific, the product is branded RUYAN e-Gar®. This new line of products has its own unique features. The new products look more like traditional cigars. They are five and one-half inches in length with a circumference of approximately a size 50 ring. Like other Ruyan e-cigarette products, RUYAN Vegas® and RUYAN e-Gar® produce no tar and no second-hand smoke and can be used anytime, anyplace.
RUYAN Vegas® and RUYAN e-Gar® are disposable products that deliver more than 1800 puffs of vapor - roughly equivalent to the number of puffs commonly consumed with a full carton of cigarettes. [ [http://www.ruyan.com.cn/cigar.htm RUYAN official international website ] ] The products come fully charged, with a 16mg nicotine cartridge pre-installed. They may also be easily stored and may be carried upright, mouthpiece up, in a pocket or briefcase.
Recently, RUYAN Vegas® was awarded the honor as most marketable new product at the 2008 Tobacco Plus Expo held in Las Vegas from April 23rd to 25th, 2008. [http://www.digital50.com/news/items/PR/2008/05/07/AQW525/award-winning-smoking-alternatives-to-be-featured-at-cigar-night-at-twin-cities-ni.html]
The Future of Ruyan Products—R&D
Ruyan cartridges in different flavors have been put on the market, including Original, Menthol, Virginia, Fruit, Black Tea and Jasmine Tea. In the near future additional flavors will be developed, including those of local and famous tobacco brands. The e-Cigarette, e-Cigar, and e-Pipe are made from a variety of materials and are available in traditional and modern designs, reflecting the styles and tastes of various kinds of smokers. Future designs will conform to environmental trends.
References
External links
* [http://www.ruyangroup.com Ruyan Group (Holdings) Limited]
* [http://www.ruyan.com.cn ruyan international official website]
* [http://www.ruyantech.com ruyan chinese official website]
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