The Discovery of a World Inside the Moone

Infobox Album |
Name = The Discovery of a World Inside the Moone
Type = Album
Artist = The Apples in Stereo


Released = April 18, 2000
Recorded = May 1999 - February 2000 at Pet Sounds Recording Studio
Genre = Indie pop/indie rock
Length = 41:04
Label = SpinART Records (spart 83),
Elephant 6
Producer = Robert Schneider
Reviews =
*Allmusic Rating|3.5|5 [http://www.allmusic.com/cg/amg.dll?p=amg&sql=10:3mmtk6rxekrj link]
*"The A.V. Club" (favorable) [http://www.avclub.com/content/node/11881 link]
*Pitchfork (6.5/10) [http://www.pitchforkmedia.com/article/record_review/15011/Apples_in_Stereo_The_Discovery_of_a_World_Inside_the_Moone 1 Jun 01]
*Review-Christgau|A-|artist=1375|
Last album = "Look Away + 4"
(2000)
This album = "The Discovery of a World Inside the Moone"
(2000)
Next album = "Let's Go!"
(2001)

"The Discovery of a World Inside the Moone" is the fourth album from The Apples in Stereo. It received generally good reviews as a showcase for the band’s experimental/psychedelic pop.

The album is the band’s first major change in production style compared to earlier albums. Up until "The Discovery of a World Inside the Moone", producer and band leader Robert Schneider would usually implement a Wall of Sound style of production on his records where as on this album he chose to pursue a more "raw" sound. This was to portray a sound more similar to how the band sounded during live performances versus a typically more orchestrated quality of sound. In an interview included on the 7" vinyl version of the album, Schneider remarks: "That was a lesson I learned from Led Zeppelin and from The Beatles—is that one guitar can go a long way. I used to take a Phil Spector approach which was that a lot of guitars can go a long way. Now I’m kind of going more for the feeling of the way we sound."

In addition to change in production style, the style of genre itself is also somewhat of a departure from the usual 1960s psychedelic pop sound trademarked by earlier Apples in Stereo records. In songwriting, Schneider took more of an influence from R&B artists such as Sly & the Family Stone and early artists featured on the Motown label. Schneider also wanted the songs to sound more disconnected and unique to themselves than on previous albums. He stated, "I wanted every song to be self contained...on our other records we always had our songs run together. On this record we left big spaces between all the songs so you have a place to put your needle down on the record." This was influenced by records such as "The White Album" by The Beatles.Fact|date=May 2008

The title is from a book written in 1638 by English clergyman John Wilkins.

Track listing

All tracks written by Robert Schneider except where noted.

ide one

# "Go" - 3:14
# "The Rainbow" - 2:39
# "Stream Running Over" - 3:44
# "20 Cases Suggestive Of..." (H. Sidney) - 2:53
# "Look Away" - 3:25
# "What Happened Then" - 2:10

ide two

#

"I Can’t Believe" - 4:23
# "Submarine Dream" - 4:30
# "Allright/Not Quite" - 2:54
# "The Bird That You Can’t See" - 3:56
# "Stay Gold" (H. Sidney) - 4:04
# "The Afternoon" - 3:12

Bonus track listing

Bonus 7"The vinyl edition of "The Discovery of a World Inside the Moone" comes with a bonus 7" with the following tracks:
* "Interview"
* "Hold on to This Day"

Japanese versionThe Japanese version of the album contains the following bonus tracks:
* "Hold on to This Day"
* "The Oasis"

Personnel

The Apples in Stereo

*Hilarie Sidney - drums, percussion, lead and backing vocals, electric guitar
*Chris McDuffie - synthesizers, piano, organ, backing vocals, mellotron, percussion
*Eric Allen - Fender bass guitar, backing vocals
*John Hill - electric and acoustic guitars, backing vocals
*Robert Schneider - electric and acoustic guitar, piano, organ, mellotron, synthesizers, percussion, lead and backing vocals

Additional players

*Rick Benjamin - trombone
*Merisa Bissinger - flute, piccolo, alto saxophone
*Jon Hegel - tenor saxophone
*Rob Greene - cello
*Dane Terry - bongos
*Ron Marschall - handclaps, backing vocals

Production

"The Discovery of a World Inside the Moone" was produced and mixed by Robert Schneider. The album was engineered by The Apples in Stereo with Ron Marschall, Robert Christiansen and Jim McIntyre. The album was recorded between May 1999 and February 2000 at Pet Sounds Recording Studio (Denver, Colorado) using a 16-track tape machine and the Elephant 6 Mainframe Computer. Jim McIntyre acted as executive producer for The Elephant 6 Recording Company.

Album art for the album was created by Star Keene (architectural drawings), Steve Keene (interior paintings) and Richard Peterson (photographs). Layout by Joel Marrowitz.

Miscellanea

*"The Rainbow" has been used in an episode of "Ed" as well as a Hewlett-Packard advertisement for their digital photography campaign.

"Submarine Dream" was used on Mojo Magazine's 2007 tribute to Brian Wilson titled "Mojo Presents In My Room"