- Natta!
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Natta! 
Industry Mobile Founded 2002 Headquarters Avenida Infante Santo 2H - 3rd Floor, Lisboa, Portugal Key people Diogo Salvi, CEO Products Mobile contents Website www.natta.com Natta! is the brand used by TIM w.e. in the MVAS (Mobile Value Added Services) arena.
TIM w.e. is present in around 60 countries, reaching almost 2 billion mobile phone users through its own sales channels and partnerships with over 200 Mobile Operators worldwide. TIM w.e. business activity is based on a model of service whereby the company provides a wide range of products directly to users through SMS, WAP and MMS, involving close partnerships with a range of distribution channels including media companies, network operators, web portals, handset manufacturers and retailers.
Services, grouped by distribution channel:
Direct Sales: TIM w.e. commercializes its mobile personalization products using television, internet and magazine advertising. These techniques are mostly used to commercialize ring tones, games and text services via a subscription model. This represents 82% of TIM w.e. activity.
Telco: white-brand content (ring tones, video tones, wallpapers, screensavers etc.) is produced for mobile operators. Almost 12% of the company's business is Telco orientated.
Media: a growing area, Media services include interactive television and currently represent 6% of TIM w.e. business activity.
While the company was broadening its international presence, some challenges arise such as the need to substitute its initial name Vibramovel to a more international name which could be used throughout the globe with a unique image and look & feel. The rebranding to Natta! finished in September 2007 and it was assured by Torke. The new designation wants the brand to be “closer and more transparent, near the young people all over the world”, having for that matter a “young and contemporary logo”. The orange represents spontaneity, activity and dynamics. The yellow transmits light and is associated with entertainment and fun, which are the values that Natta! wants to convey to its users.
Mobile Marketing: Benefiting from TIM w.e's global presence, commercial network and IT know-how, MKTM is a mobile marketing and advertising agency, dedicated to offering customized, key turn solutions to each client.
History
TIM w.e. was created in 2002 as a white brand content provider for major European Telco. Since the company's creation, via major agreements with Portuguese mobile operators, TIM w.e. has established itself as the biggest Telco supplier.
In 2003 the distribution platform was created and the company transformed itself from a simple content "factory" to become a leader in direct distribution of downloadable content. 2004 saw the beginning of TIM w.e. international expansion, taking it to Latin America. Bogota, Colombia, was the chosen destination for TIM w.e.'s first international office.
In 2005 the first subscription based model was launched in Portugal, with immediate success. The international expansion continued and accelerated during 2005 and 2006, with the opening of offices in Turkey, Colombia and Chile amongst others, and the launch of subscription services across Europe, North America, Africa and Asia.
In 2007, TIM w.e. consolidated its global presence by entering new markets like: Brazil, El Salvador, Guatemala, Nicaragua, Italia, Middle East (Dubai), Mozambique, Honduras, Venezuela and USA. TIM w.e. strategy has always been one of achieving aggressive commercial objectives and demonstrating steady and strong growth supported by a very motivated team of managers.
The strategy of the company is clearly defined as sustainable growth through globalization, focusing on a consumer oriented approach through heavy television and web marketing investment. In this sense the company is clearly a market leader, as demonstrated by the dimension of its commercial network, which consubstantiates with operations in 60 different countries and has connections with 200 mobile operators.
External links
Categories:- Browser-based game websites
- Companies of Portugal
- Internet properties established in 2002
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