Promax/BDA

Infobox Company
name = Promax/BDA (Formerly BPME)

type = Non-Profit
foundation = 1956
location_city = Los Angeles
location_country = USA
homepage = [ http://www.promaxbda.org ]

Premise

Promax/BDA is a global, non-profit association created to inform and advance the role and effectiveness of entertainment and information, content marketing, promotion and design professionals. Through its annual conferences across the globe Promax/BDA provide marketing executives, journalists, producers, animators, musicians and directors the chance to meet and discuss the competitive challenges facing promotions and marketing today.

Formation

A non-profit, full-service, member-driven organization Promax/BDA was founded in 1956 under the name BPME (Broadcast, Promotions and Marketing Executives). Assisted by a board of directors comprised of 38 entertainment and information content marketing leaders, its members represent every major broadcast and cable television organization, as well as radio, computer hardware and software corporations, Internet and other emerging technologies stakeholders.

Changing role of media

With the ascent of multimedia, Promax/BDA evolved to address the competitive challenges facing promotions and marketing executives in the modern world. With more non-linear forms of media pulling people away from their Television screens [Marketing Charts, http://www.marketingcharts.com/television/viewers-want-more-tv-episodes-and-movies-online-youtube-rules-2823/] the annual conference has become a meeting place for representatives from all formats of entertainment including internet, blog and computer animation.

Promax/BDA Conference

The annual Promax/BDA Conference, which takes place in June, attracts industry attendees and exhibitors from all over the world, and offers numerous key note sessions and marketing workshops. During the week, renowned guest speakers and presenters share the latest research and information, ideas and creative concepts, techniques and new technologies with attendees. Past speakers include [http://www.youtube.com/watch?v=CaVEKvXHCks Bill Clinton] , Donald Trump, Maya Angelou, Seth MacFarlane and Vince McMahon.

The conference is used as a source of targeted information for promotion, marketing and design professionals who regularly confront such issues as building audiences, ratings growth, brand identity, client value-added services and cost management. It is also an opportunity for promotion, marketing and design executives from around the world to explore new technologies, make new business contacts, exchange ideas and discuss topical issues.

As tsnn.com points out, "Media planning and buying used to be all about reach and frequency. Now, with an explosion of media options, fragmentation and new ways to slice, dice and define consumers, marketers are challenged more than ever before to develop the most effective and efficient media strategies to reach their target audiences. This conference will provide fresh new insights, tools, trends and ideas to help you understand the consumer, how they really interact with media, and how you can maximize your media spend to tap into their buy cycle! [TSSN.COM (2008)http://www.tsnn.com/profile.asp?EventID=730 ] "

Promax/BDA Awards

Additionally, each year at the conference, Promax/BDA recognizes and celebrates the talent and creativity of promotion, marketing and design executives during its awards ceremonies, the only competitions of their kind to acknowledge excellence in entertainment and information content marketing [Chip Chick (2008)http://www.chipchick.com/2008/06/promaxbda_2008_celebrates_the_best_promos_of_the_year.html ] .

Promax/BDA also maintains global associations in [http://www.promaxasia.tv Asia] , Australia/New Zealand, [http://emea.promax.tv/emea/index.html Europe] , Middle East, Africa, the United Kingdom and Latin America. Each region hosts an annual conference as well, with international and local representative companies and speakers, tailored to the specific challenges and realities of each market.

References