Online Loyalty Association

Online Loyalty Association

The Online Loyalty Association is an association in the United Kingdom founded in 2007 by three UK based cashback shopping sites - MutualPoints, RPoints and GreasyPalm.

The Loyalty Association was created with the aim of providing the cashback and online loyalty industry with a distinct code of practice and to provide customers with a source of confidence in member websites.

The code of practice includes things such as adhering to the Data Protection Act, providing all contact details on members website and validity of all information displayed on the members website.

Membership to the Online Loyalty Association is via a monthly subscription and the Association has grown from its inception to include other loyalty sites such as EDealsUK.

References

Donohue, Alex (28-Nov-07, 12:45). "Loyalty association set to raise redemption standards". Brand Republic. http://www.brandrepublic.com/News/770042/Loyalty-association-set-raise-redemption-standards/. Retrieved 2008-06-18. 

External links

"The Loyalty Association' launches; top online loyalty programs join forces to promote good practice". M2 Presswire. 27-NOV-2007. http://goliath.ecnext.com/coms2/summary_0199-7221360_ITM. Retrieved 2008-06-18. 


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