Acqua di Parma

Acqua di Parma

Acqua di Parma is an Italian perfumes company. It was founded in 1916 and began in the city of Parma in a small perfume factory. It was popular in the '30s and '40s in Europe and it was not until the 1990s that it had its comeback. The comeback was financed by Tod's owner Diego Della Vale, Luca Montezemolo of Ferrari, and Paolo Borgomanero, a shareholder of La Perla. The company was eventually acquired by LVMH in 2001, though all Acqua di Parma perfumes are still hand-distilled on location in Italy.

At the time of the perfume company's birth, the majority of perfumes (most from Germany) were much stronger and heavier in composition, so Acqua di Parma was a welcome change. The company's original scent, Colonia, was intended to perfume the handkerchiefs of stylish and elegant Italian men. Later on, it grew in popularity, and several celebrities (including Audrey Hepburn, Ava Gardner and Sharon Stone, among others) enjoyed the now famous unisex scent, as it demonstrated their own elegance. In an effort to rescue the company's diminishing popularity, the three Italian businessmen introduced many new products, creating an extended line of handcrafted leather goods, aromatherapy products, linens, candles, and terrycloth bathrobes (many of which are supplied to various luxury hotels and cruise ship lines), as well as several new perfumes. The Acqua di Parma perfume and cologne range includes Blu Mediterraneo (Fico Di Amalfi, Arancia di Capri); women's scent Iris Nobile [2] ; variations on the popular original (Colonia Intensa and Colonia Assoluta); and Colonia itself [1] . The company still uses the famous cylindrical bottles, rounded boxes and bright yellow packaging today, tying back to its original historical roots, methods and production of goods.

"Acqua di Parma's fans include famous international celebrities, style mavens, and world leaders seeking to indulge in Acqua di Parma's coveted "way of life"—a lifestyle of elegance and understated sophistication that will always complement a classic-yet-contemporary cosmopolitan customer." [1]

External links

* [http://www.acquadiparma.com/ Acqudiparma.com official site]

[1] [http://www.sephora.com/browse/brand_hierarchy.jhtml?brandId=Acqua%20Di%20Parma/ Acqua di Parma at Sephora.com]

[2] [http://www.lifeinitaly.com/beauty/acqua-di-parma.asp/ lifeinitaly.com article]


Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Acqua Fragile — Datos generales Origen Parma, Italia Información artística …   Wikipedia Español

  • LVMH — Moët Hennessy • Louis Vuitton S.A. Type Société Anonyme Traded as Euronext:  …   Wikipedia

  • Économie de l'Union européenne — Union européenne Indicateurs économiques L’A380, une réalisation européenne. Airbus dépasse Boeing en termes de livraisons depuis 2003. Monnaie …   Wikipédia en Français

  • Liste bedeutender Parfümeure — Parfumeur Lizenz Duftlinie Release Bemerkung Almeras, Henri!Henri Alméras Patou, Jean!Jean Patou Joy 1935 Beaux, Ernest!Ernest Beaux Chanel …   Deutsch Wikipedia

  • Liste Des Parfums — Présentation Chaque année plus de trois cents nouveaux parfums sont lancés sur le marché, en féminin, masculin ou éditions spéciales, mais beaucoup disparaissent rapidement comme les récents : Attraction de Lancôme, C est la vie de Christian …   Wikipédia en Français

  • Liste des parfums — Présentation Chaque année plus de trois cents nouveaux parfums sont lancés sur le marché, en féminin, masculin ou éditions spéciales, mais beaucoup disparaissent rapidement comme les récents : Attraction de Lancôme, C est la vie de Christian …   Wikipédia en Français

  • Liste de parfums — Présentation Chaque année plus de trois cents nouveaux parfums sont lancés sur le marché, en féminin, masculin ou éditions spéciales, mais beaucoup disparaissent rapidement comme les récents : Attraction de Lancôme, C est la vie de Christian …   Wikipédia en Français

  • DKNY — Donna Karan New York Type Subsidiary of LVMH Industry Fashion Founded 1989 Founder(s) Donna Karan …   Wikipedia

  • Château d'Yquem — A bottle of Château d Yquem 1973. Region Sauternes, Gironde Appellation Sauternes …   Wikipedia

  • Newton Vineyard — Location Napa, California, USA Appellation Spring Mountain District AVA Founded 1977 …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”