Steve Lacy (businessman)

Steve Lacy (businessman)

Infobox_Celebrity
name = Stephen M. Lacy
birth_place = Shawnee Mission, Kansas
death_date =
death_place =
occupation = CEO, Meredith Corporation
website = [http://meredith.mediaroom.com/index.php?s=company_bios&item=12 Corporate bio] at meredith.com
spouse = Cathy Lacy

Stephen M. Lacy is an American magazine and media company executive. He is President and CEO of Meredith Corporation, a publicly-traded publishing, broadcasting and interactive media firm based in Des Moines, Iowa.

Personal life

Lacy was born in Shawnee Mission, Kansas, and earned his bachelors and masters degrees in accounting from Kansas State University. He lives in Des Moines with wife Cathy. They have a son and daughter.

Meredith Corporation

Lacy joined Meredith in 1998 as CFO, before moving on to successive positions as division presidents of Interactive and Integrated Marketing and the Meredith Publishing Group. Lacy was named COO in 2004 and served as interim president of the Meredith Broadcasting Group from 2004-05.

He took over as CEO from retiring president Bill Kerr on July 1, 2006, and has continued expanding Meredith's interactive division, overseeing the acquisition of four online media agencies, including Los Angeles-based design firm O'Grady Meyers and Washington, D.C.-based New Media Strategies. [Kaye, Kate. [http://www.clickz.com/showPage.html?page=3626214 "Meredith Pushes Family-Focused Web Video and Ad Opportunities"] , Clickz, June 20, 2007.]

Under Lacy's supervision, Publishers Information Bureau-measured ad revenues for "Better Homes & Gardens" increased by nearly $100 million since 2002, described by the industry as "amazing for a 'mature' magazine." Lacy also drew praise for his December 2002 acquisition of the American Baby Group from Primedia, opening up Meredith's access to moms, a magazine demographic key to Meredith's "family friendly" image. ["MIN: Media Industry Newsletter". May 17, 2004] In 2003, "Advertising Age" selected Lacy as its Publishing Executive of the Year at its annual conference. [ [http://www.google.com/url?sa=t&ct=res&cd=1&url=http%3A%2F%2Fgoliath.ecnext.com%2Fcoms2%2Fgi_0199-4024492%2FMeredith-s-Steve-Lacy-Ad.html&ei=ZR9QSOL2F4maeYmPyIwN&usg=AFQjCNG87uWLl0W0yyCGsxH-q7QXnVQTQQ&sig2=d4VJRv41vjYE641wfP1MlA "Meredith's Steve Lacy Ad Age's Publishing Executive of the Year"] , "Advertising Age", October 20, 2003.]

Boards and chairmanships

Lacy is current chairman of the Direct Marketing Association and the Greater Des Moines Partnership. [Hicks, Lynn and Elbert, David. "Lacy agrees to two-year D.M. Partnership gig", "Des Moines Register ", January 15, 2008.] He also serves on the boards of the Magazine Publishers of America, The Advertising Council, Kansas State University Foundation, and on the Iowa chapters of the United Way, American Red Cross and Big Brothers Big Sisters. [Johnson, Patt. "Meredith plans more powerful Web presence", "Des Moines Register ", July 2, 2006.]

External links

* [http://meredith.mediaroom.com/index.php?s=company_bios&item=12 Steve Lacy corporate bio]
* [http://www.linkedin.com/pub/7/89a/665 Steve Lacy on Linkedin]

References


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