Adidas Originals

Adidas Originals is a line of casual sports apparel, and is the heritage line of Adidas [http://www.press.adidas.com/en/ Retrieved 7th June 2008] The brand uses the famous Trefoil logo, which was originally used on all Adidas products until the company introduced a new logo in 1991. [http://www.jdsports.co.uk/whatsnew.aspx?id=5375 Retrieved 7th June 2008] Adidas Originals covers sports fashion styles with strong references to the decades between the 1940's to 1980's. The brand has a distinctively retro old school feel.

An extensive campaign was launched in 2008 to promote the label."adidas Originals invites today’s lifestyle consumers to Celebrate Originality through an exceptional brand campaign and a variety of product themes inspired by the rich sporting heritage of adidas and the global reach of the Trefoil." [http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-4/79_read-8621/ Retrieved 7th June 2008]

Products

Well known Adidas Originals products include:
* Superstar Shoes
* Adicolor Trainers
* Originals Denim by Diesel, a concept being trialled in New York and Berlin [http://www.fashiontrendsetter.com/content/fashion_events/2008/Adidas-Denim-by-Diesel-in-store-event-p1.html Retrieved 7th June 2008] [http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-4/79_read-8621/ Retrieved 7th June 2008]

Stores

There are many Adidas Originals Concept Stores around the world. Adidas has plans to roll out more stores in 2008.In the United Kingdom, some JD Sports stores have an Adidas Originals ministore inside. [http://www.jdsports.co.uk/whatsnew.aspx?id=5508 Retrieved 7th June 2008]

In Ireland, Champion Sports, has a number of Adidas Originals shop in shops. [http://www.champion.ie/]

In Cairo, Egypt, Adidas opened it's first store dedicated to Adidas Originals products only in Citystars Mall, Adidas has already one more store in the same mall, selling all kinds of Adidas products.

In Brazil, Adidas opened its first Adidas Originals concept store at the Morumbi Shopping in Sao Paulo, followed by its Ipanema location in Rio de Janeiro. Later it has added two more locations in the country, one in Belo Horizonte, located at the Diamond Mall, and the fourth in Curitiba at the Shopping Barigui.

References