Octagon Worldwide

Octagon Worldwide was founded in 1983 and is one of the largest global companies specialising in sport, music and entertainment marketing and athlete, artist and personality representation.

Originally called Advantage International, the company has been a division of the Interpublic Group since 1997 [citenews|title=Advantage takes aim at IMG in sports marketing|publisher=Sport Business|date= April 27 September 2001|url= http://www.sportbusiness.com/news/130242/advantage-takes-aim-at-img-in-sports-marketing] and has its head office in Norwalk, Connecticut. It has offices in six continents and employs over 900 staff in 18 countries [citenews|title=Octagon Worldwide offices|url= http://www.octagon-uk.com/OurNetwork.aspx] .

Octagon is split into three divisions:

* Athlete, artist and personality representation
* Sport, music and entertainment marketing
* Rights representation

Octagon manages over 800 athlete and personality clients as well as consulting to over 500 of the world’s best known blue chip corporate consultancy clients. Octagon manages around 3,200 events annually and works with three of the top ten FTSE 100 companies in the UK HSBC, Vodafone and Tesco.

Octagon’s Global CEO is Rick Dudley.

Passion Drivers

Octagon’s Passion Drivers™ is a research programme covering over 25,000 fans across eight countries and 25 sports. It identifies the specific factors that define fans’ emotional connections with sport, music and entertainment. The research covers a number of categories including music, London 2012, football, cricket, rugby, extreme sports, F1, golf and tennis.

References

External Links

* [http://www.octagon-uk.com Octagon UK]
* [http://www.octagon-eu.com Octagon Europe and the Middle East]
* [http://www.octagon.com Octagon Worldwide]
* [http://www.octagonaustralia.com.au Octagon Australia]
* [http://www.octagon.com.cn Octagon China]
* [http://www.octagonesedos.com Octagon Spain]
* [http://www.octagonna.com Octagon North America]
* [http://www.octagonfirstcall.com Octagon First Call]