Pure Dance

Pure Dance was a UK radio station specialising in dance music. It broadcast on digital satellite television, and by Internet, in Windows Media, RealPlayer and mp3PRO.

Typical music included trance, hardcore, old skool, and the very latest straight from the clubs. The channel began falling silent for long periods of time in January 2006, with its website and webstreams going offline. It was removed from the Sky EPG in March 2006 after having not transmitted any audio for over two weeks. Its website directs viewers to watch Rapture TV in the time being, with the station going to be "back soon".

At the end of June 2006, a forum appeared on the Pure Dance website. At time of writing there is no explanation as to the future of Pure Dance, but it looks like it may return in one form or another shortly.

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The Reasons behind the station's closer

Digital radio station is put up for sale

The management of digital dance music radio station Pure Dance today said that, following a board meeting on Tuesday 22nd November 2005, they have decided to put the station up for sale.

Pure Dance was launched in June 2004 on the Sky Digital service, and since then has steadily built a regular audience of nearly one million listeners every month, primarily in the 16-30 year old age group. The station plays a blend of presenter-led commercial dance music by day, with specialist DJs from all genres of dance music broadcasting during the evenings and weekends. Since launch, it has assembled a phenomenal team of big name DJs from the dance music scene, including Stu Allan, Slipmatt, Brisk & Ham (Hardcore), Defected (House), Agnelli & Nelson, Matt Darey, AJ Gibson, Solarstone (Trance), Billy Daniel Bunter (Old Skool), and others.

Pure Dance has also played an active part in the dance music scene, having been a major supporter of Uniting Nations - who later went on to have a top 10 hit with 'Out Of Touch', and has teamed up with the likes of Ministry of Sound, EMI/Positiva, Nukleuz, Warner, and Hed Kandi to assist with and extend their product launches and branding to their target audience.

The website, at www.puredance.co.uk, now gets over 100,000 unique visitors and in excess of 3 million page impressions every month. In addition, through their partnership with leading mobile messaging operator SendMyTxt, Pure Dance has launched a whole array of interactive SMS text message-based services to allow their listeners to become a more integral part of the broadcast.

Managing Director, Alex Kinch, comments: "Since launching Pure Dance in June 2004, we've been blown away by the level of support - both from the industry and the general public. We've become the number one destination for the latest dance music, sometimes months ahead of release date, and with our fantastic line-up of specialist big-name DJs we are the only radio station in the UK to throw it's full weight behind the dance music scene."

He continues: "Pure Dance was initially funded by personal investment from myself and my fellow directors and shareholders, and we've carried it through from it's launch to the present day. However, in order to continue our expansion onto other digital platforms like DAB and Freeview, and to bring the station to a wider audience via advertising and more promotion, we need to seek additional funding and resources. It's with regret that we've had to make the decision to put Pure Dance up for sale. As one of the few remaining independent radio operators in the UK, it makes sense with the current climate of consolidation and mergers in the industry to allow another party to continue the great work that we've achieved in the last 18 months".