Desimartini

DesiMartini is a platform to discover and express oneself on movies, Desimartini.com invites viewers to simply talk movies! From providing information on storyline, star cast, trailers, photos to aiding interactions around movies in the form of reviews, ratings, polls, discussions and more, Desimartini.com aims to become a destination portal for all movie lovers. Covering all the latest and upcoming Bollywood, Hollywood and regional movies, Desimartini.com gets thousands of ratings every week by the audiences from all over the country. Furthermore, Desimartini is extending its offering across various platforms - an already sizeable and growing presence on Facebook (Desimartini Movies with more than 1 lakh ‘likes’), a Facebook Application (Movie Talk), a weekly update SMS service (SUB to 542420) and a Mobile App for iPhones, Android and other mobile platforms. By becoming a repository of the audiences’ views on movies, Desimartini.com aims to be the people’s voice on cinema - Public ka Box Office!

History

DesiMartini is based out of India and was launched in Dec 2006, founded by Vivek Pahwa and Dhruv Gupta^[1] . It also launched the popular viral, Makkadman, produced by WebChutney. It was acquired by Firefly e-Ventures, an HT Media company in November 2007. HT Media also owns the radio channel, Fever 104 FM, and the newspaper brands, Hindustan Times, Hindustan and Mint (newspaper).

Features

DesiMartini targets all movie buffs to enable them make an informed decision about movie watching by giving user reviews. Some of the features include:

• Movie Info: Complete information on new and upcoming movies including release date, story line, cast, director & producer.
• Ratings: User ratings on all latest Bollywood & Hollywood movies.
• Reviews: User reviews/comments all latest Bollywood & Hollywood movies.
• Photos: View/upload photos, wallpapers, movie stills of movies & celebs.
• Trailers: Trailers of latest & upcoming movies.
• Videos: View/upload videos, songs from movies.
• Polls and Trivia: Vote on the hottest topics around movies.
• Interaction: Interact and share content, opinions with friends on Facebook, twitter or through email.

References

1. ^ "HT acquires DesiMartini". HT acquires DesiMartini. http://www.afaqs.com/news/story.html?sid=19738. 

• DesiMartini part of Hindustan Times property
• HT Media acquires DesiMartini
• Alexa traffic ranking

External links

• DesiMartini