- Americanos Poll
The Americanos Poll, conducted by
Encuesta, Inc. , is anopinion poll whose purpose is to promote a better understanding of the U.S. Hispanic and Latino population. The surveys are conducted using arandom sampling technique in order to provide an accurate representation of Hispanicpublic opinion in the United States. The polls often look at the U.S. population as a whole, in order to compare and contrast differences between Hispanics and non-Hispanics. The name of the poll, which means "Americans" in Spanish, was chosen to reflect the multicultural heritage of U.S. Hispanics.Beginning in 2005, Americanos Poll studies have been conducted on a wide range of social, political, economic and consumer-related topics. Specific coverage areas include: the financial status of low-to-moderate income Americans [Gail Liberman and Alan Lavine, "Serving the underserved: The 'unbanked' could prove valuable customers if banks play cards right," "MarketWatch", August 18, 2008, http://www.marketwatch.com/news/story/unbanked-could-valuable-customers-if/story.aspx?guid=F008FA12-61DE-4E25-9805-65EB2DF346D9 (accessed August 20, 2008)] , presidential elections [HispanicMPR.com, “Encuesta: For U.S. Hispanics, Clinton first choice for President in 2008,” January, 2007, http://www.hispanicmpr.com/2007/01/ (accessed August 20, 2008)] , media habits [World Reach Communications, “New Americanos Poll Survey Uncovers Hispanic Television Habits and Opinions,” June 22, 2006, http://juantornoe.blogs.com/hispanictrending/2006/06/new_americanos_.html (accessed August 20, 2008)] and brand preferences (accessed August 20, 2008) [South Florida Business Journal, “U.S. Hispanics: Sony, Panasonic among favorite brands,” September 29, 2005, http://www.bizjournals.com/southflorida/stories/2005/09/26/daily36.html (accessed August 20, 2008)] , to name a few.
The series has served as a source of information for media outlets and organizations that monitor the Hispanic/Latino population in the U.S. Findings are released to the public free of charge.
External links
* [http://americanospoll.com Americanos Poll]
* [http://www.encuesta.com Encuesta, Inc.]References
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