PARK (Agency)

Infobox_Company
company_name = PARK advanced design management
company_type = Incorporated Partnership
company_
foundation = 1998
location = Hamburg (Germany); Noordeloos (Netherlands)
key_people = Frans Joziasse MSc MBA; Tim Selders MSc
num_employees =
revenue =
industry = Management consulting
products = Management consulting services, Design management, Design leadership
homepage = [http://www.park.bz "www.park.bz"]

PARK advanced design management is an independent international design management consultancy with offices in Hamburg (Germany) and Noordeloos (Netherlands).

Brief profile

The consultancy PARK advanced design management pro-actively co-defines the design management discipline, since over ten years. PARK is an independent international design management-consultancy in Hamburg (Germany) and Noordeloos (Netherlands). PARK is worldwide one of a few business consultancies, that focuses purely on design management and design leadership and has therefore no hands-on design services in its portfolio. Founded in the year 1998 by Tim Selders and Frans Joziasse, it concentrates on design organisation, design process and design strategy. Although these areas strongly interlink, they distinguish four main service areas:
* design process [appropriate design processes and tools]
* design research [inspiring design research insights]
* design strategy [right strategic design focus & directions]
* design resources [coaching & matching of designers]

Clients

PARK's clients are (a) design professionals directing designers, like design managers or directors and (b) non-design professionals dealing with designers, like business executives, brand or marketing managers, market researchers & product planners. Most of their clients are mid-size to large organisations with an internal design function, in Europe, Asia and the US. Examples are: BMW Designgroup (Germany), Toyota (Japan), Sony, Audi (Germany), Johnson Controls (US & Germany), Hyundai & Kia Design Center Europe (Germany), SieMatic (Germany), AM Wonen (Netherlands), PANalytical (Netherlands), Westdeutscher Rundfunk (Germany), LEGO (Denmark), StorageTek (US), Siemens mobile & BenQ (Germany), Grundfos (Denmark), Schiphol Amsterdam Airport (Netherlands), Holland Casino (Netherlands), Whirlpool (Italy), Subaru (Japan), Nissan, Vaillant (Germany), Mexx (Netherlands), Bugaboo (Netherlands), Booz Allen Hamilton (Germany) and Roca (Spain).

Initiatives

* European Scout Network (European project-based design management student network with seven universities) [ [http://www.park.bz/people/scouts/ "ESN"] ]
* Raymond (annual challenge sessions with design managers) [Article [http://www.businessweek.com/innovate/content/mar2008/id2008035_909480.htm] in "Business Week"]
* "Design Management Forum" (annual Design Management Forum in Cologne) [http://www.design-management-forum.org]

Sources

* [http://www.monocle.com/sections/business/Web-Articles/QA-with-the-CEO-of-Lego/ Interview] by design magazine "Monocle" with LEGO CEO Jørgen Vig Knudstorp about innovation (about PARK at minute 11)
* [http://www.ddc.dk/DESIGNVIDEN/artikler/DN_02_06_Selders/ Interview] by "Danish Design Center (DDC)" with Tim Selders (Co-Founder of PARK)
* [http://www.page-online.de/archiv/heft/200802_page/ Interview] by design magazine "PAGE" with Frans Joziasse (Co-Founder of PARK): "Produktive Kreativität (PAGE #2, 2008)" (in German)
* Article about PARK's initiative Raymond [http://www.businessweek.com/innovate/content/mar2008/id2008035_909480.htm "Building Expertise Through Collective Innovation"] (Business Week March, 2008)

External links

* [http://www.park.bz "www.park.bz"] – website of PARK advanced design management
* [http://www.design-management-forum.org "www.design-management-forum.org"] – website of PARKs initiative Design Management Forum