- Gekås
Gekås i Ullared AB is a
department store inUllared ,Sweden . It was founded in1963 byGöran Karlsson as "Ge-kås Manufaktur". It has an annual turnover of 2 700 000 000Swedish kronor (2006) [ [http://dinapengar.se/Avdelningar/Artikel.aspx?ArticleID=2007%5C07%5C04%5C10901&o=expressen Artikel, dinapengar.se] ] . The total selling space is 19 000 m2.Boris Lennerhov isCEO . The store is annually visited by 3 700 000 customers [ [http://www.gekas.se/index.asp?Link=http://www.gekas.se/Information/Section.asp?SectionId=520 Om Gekås Ullared / Roliga siffror] ] , with a maximum of 26,200 for a single day. The average customer travels 150 kilometers to get to the store. The company does since a few year run a campsite and a motel in order to serve customers. It has been known for avoiding usual advertising, instead relying on word of mouth.History
*
1963 Foundation
*1967 The store changes location
*1971 The store changes location again, to its current location
*1991 Göran Karlsson sells the company to six employees.
*2003 The market court forbids Göran Karlsson, who had started a competing business, to use the word "Ullared" in their marketing [ [http://www.marknadsdomstolen.se/avgoranden2003/Dom03.25.pdf Dom i Marknadsdomstolen] ] .References
ources
*Ullared - byn som blev ett varumärke, Torsten Andersson. 2003. Falkenberg: Ge-kås Ullared AB. ISBN 91-631-3660-0
Literature
*cite book|title=Ge-Kåskonflikten - och sedan? : rapport från en kartläggning av konflikten mellan Handelsanställdas förbund och lågprisvaruhuset Ge-Kås i Ullared|author=Persson, Anders|year=1982|publisher=GraphicSystems
*cite book|title=Att fånga tiden : dokumentation av Ge-kås i Ullared år 2002|author=Håkansson, Annlouise|year=2003|publisher=Länsmuseet HalmstadExternal links
* [http://www.gekas.se/ Official website]
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