GAAPweb

Infobox Company
name = GAAPweb

type = Privately held companies
foundation = London 1998
founder = Cliff Olsson and Mark Wainwright
location_city = London
location_country = United Kingdom
key_people = Graham Ruddick - Managing Director Iain Wills - Sales Director Jon Leigh - Head of Development Melissa Buxton - Head of Product and Marketing Nicola Forde - Website Manager
industry = Online Recruitment, Finance and Accountancy
parent = [http://www.trinitymirror.com/ Trinity Mirror]
slogan = Your future in finance and accountancy
homepage = http://www.gaapweb.com

GAAPweb is a specialist jobs site for accounting and finance professionals. They reach over 80,000 candidates each month and send over 33,000 job alerts every day to Accountants and finance professionals who appreciate their sector knowledge. [cite web
url = http://www.gaapweb.com/Clients/Whygaapweb.aspx
title = Why GAAPweb
accessdate = 2007-12-04] GAAPweb’s clients, range from the very largest to the smallest businesses in the UK, from all industry sectors, complemented by numerous recruitment consultants who also choose GAAPweb to recruit for their clients’ roles.

History:

GAAPweb was launched in June 1998 by Cliff Olsson and Mark Wainwright. After juggling a job each, working nights on the website and ploughing all their savings into their new venture GAAPweb was created.

At first, in order to get people to advertise, it had to be free. From these humble beginnings a market leader has emerged and the company has seen increasing profits year-on-year.

In August 2005 GAAPweb was acquired by The Trinity Mirror Group. [cite web
url = http://news.independent.co.uk/business/news/article306385.ece
title = GAAPweb bought by Trinity Mirror
accessdate = 2007-12-04] This greatly increased the company’s potential audience reach and capacity to develop new products and services.

In October 2007, GAAPweb partnered with [http://www.siftmedia.co.uk/ Sift Media] , linking with [http://www.financeweek.co.uk/ FinanceWeek] and [http://www.accountingweb.co.uk/ AccountingWEB] . [cite web
url = http://www.accountingweb.co.uk/cgi-bin/item.cgi?id=174515
title = GAAPweb team up with Sift Media
accessdate = 2007-12-04] News and features appear on GAAPweb allowing users a greater insight into the important issues of the industry. Users can also use the sites to comment on news stories, download library documents, find out about new courses and discuss business issues with other community members.

Products and services:

*Accounting and Finance news: Updated daily with the latest news from Accountancy, Business and Economy and Financial Careers sectors.
*Blogs: Up-to-the-minute commentary on stories affecting the finance and accountancy or recruitment industries.
*Career Launch: Designed for anyone who's just getting started in the finance and accounting industry. Includes CV and interview advice as well as a breakdown of sectors and possible finance careers.
*Jersey Microsite: With 60% of the island's revenue generated from Finance and the Support industries, Jersey is the ideal location for a finance professional to grow their career. With this in mind GAAPweb launched this microsite in 2007 and packed it full of all the information necessary to relocate to the Channel Islands.
*CV database: Uses the latest searching and matching technology to allow recruiters to search for candidates to fill their roles. Allows candidates to upload their CVs and specify what they’re looking for in their next role. [cite web
url = http://financialpublicity.com/2007/11/04/gaapweb-launches-cv-database/
title = GAAPweb launches CV database
accessdate = 2007-12-04]
*Daily sponsorship: Allows employers to have their role at the top of the daily job alert that goes out to over 33,000 subscribers.
*Keyword sponsorship: Adverts that appear at the top of search results whenever the chosen keyword is searched for.
*Run of site banners: Top of page banners to promote either an employer or a specific vacancy.

A jobs board with a difference:

GAAPweb has an Editorial team who check each role to ensure keywords are optimised allowing candidates to easily find relevant vacancy. They also have a dedicated Account Management and Sales Team, who can advise recruiters on the ideal package for their needs and provide them with regular statistics on how their role is performing.

GAAPweb uses [http://www.burning-glass.com/ Burning Glass] technology to help match CVs to jobs to ensure that the right jobs for candidates come up in their search terms. They also communicate the latest news etc to candidates in bi monthly EDMs often targeted to candidates’ specified preferences.

More recently GAAPweb has been using the increasing popularity of social networking sites to allow greater interaction with candidates. Their [http://www.facebook.com/pages/GAAPweb/21104458272/ Facebook Page] launched in October 2007 and continues to grow at a steady rate. Through this page candidates are able to interact with each other and post career related questions to members of the GAAPweb team.

GAAPweb also has its own [http://accounting.meetup.com/71/ Meetup Group] which it uses to arrange regular meetings between candidates. As well as allowing candidates to meet other industry professionals, GAAPweb organises industry experts to come along and answer any questions.

Awards:

Winner of 'Best Online Recruiter' and 'Best Online Recruitment Company' in the PASS Magazine WebLife Awards 2007.

Key clients:

*Energy: Centrica, [http://www.energyquote.co.uk/Energy Quote] , [http://www.fortis.com/ Fortis] , Grant Thornton,Shell.
*Financial Services: AXA, Cheltenham & Gloucester, Equifax, Experian, HSBC, Marks and Spencer Money.
*E-commerce: Amazon, lastminute.com, pokerstars.com.
*Food and Drink: PepsiCo, SABMiller, Warburtons.
*Government: East Midlands Development Agency, East Sussex County Council, Kent County Council, Transport for London.
*Healthcare: AstraZeneca, [http://www.octapharma.com/corporate/ Octapharma] , [http://www.themedicalhouse.com/ Medical House] .
*Industrial Products: [http://www.pentregroup.com/ Pentre] , [http://www.aclighting.com/lighting_index.htm AC Lighting] , BOC.
*Real Estate: GE Real Estate.
*Retail & Consumer Products: Argos, B&Q, Costa Coffee, Disney, Debenhams, [http://www.elc.co.uk/?ppckey=earlylearningcentre&ppc=google&gclid=CLmKsJ3MjpACFQluMAodImixlQ Early Learning Centre] , Heals, HMV, [http://www.kurtgeiger.com/brands/kurt-geiger Kurt Geiger] .
*Technology: Cisco, IBM.
*Telecomms: Inmarsat, Siemens, Virgin Mobile, Vodafone.
*Tourism and Travel: Champneys Health Resorts, Haven Holidays.
*Recruitment Consultants: [http://www.nigellynn.com/publisher/index.jsp?jsessionid=6830ef1a67007a73302b Nigel Lynn] , Robert Half, [http://www.martinwardanderson.com/content_uk/home.asp Martin Ward Anderson] , [http://www.michaelpage.co.uk/content/default.html?mc_id=10006 Michael Page] , [http://www.hays.com/ Hays] .
*Accountancy Practices: BDO Stoy Hayward LLP, Deloitte, Ernst & Young, KPMG.
*Manufacturing: Nike, Laura Ashley, Monsoon, Estee Lauder.
*Charity: Macmillan Cancer Relief.
*Building and construction: [http://www.westfieldsconstruction.com/ Westfields] , Kier Group.
*Hotels and leisure: Fifteen, Victoria and Albert Museum, Yorkshire Tourist Board.

References