Eduardo Lucero

Eduardo Lucero is a Los Angeles based fashion designer known for his vivid colors, feminine detailing, romantic and curvaceous shapes in his designs that are consistently red carpet favorites. Soft and flowy silk gowns, deep plunge fronts and backs with hits of vibrant color, is what he is known for in his designs. His work is a product of a rich, cultural background, intermingled with classic American elegance. Eduardo Lucero was born in the Mexican state of Durango and moved to Chicago, Illinois at the age of seven. At age 17, Lucero moved to what would be his permanent home, Los Angeles, California where he would pursue his passion in art and fashion. He attended the Otis/Parsons School of Design where he would learn the skills of fashion design and sketching [Ellis, Kristi. "Their Own Space; Local Designers Seek an Edge By Doing Retail Their Way." WWD (March 23, 2000): 13S.] . He graduated in 1989, and over the next few years Lucero worked in many art fields including graphic design, fashion photography, fashion illustration and costume design for film and television.

In 1994 Lucero launched his fashion career with the start of his high-end womenswear collection. In 1997, Lucero's design talent landed him the downtown Los Angeles CaliforniaMart's Rising Star Award ["McElwain, Julie. "Lucero plays the game his own way.(fashion designer Eduardo Lucero)." Bobbin 40.9 (May 1999): 44(3)] , which many in the industry see as the barometer for the West Coast's most promising designers.

Lucero’s design philosophy is about accenting a woman’s best features; a cut that accents her curves, a shape that enhances her bust, or a style line that slims the waist. The designer says, "In order to dress a woman, you must understand her sensibilities, strengths and aspirations." Because of his intrinsic sense of what a woman wants to wear, Lucero has become a favorite of many Hollywood starlets such as Eva Longoria, Sarah Michelle Gellar, Cameron Diaz, Janet Jackson, Drew Barrymore, Lucy Liu, Daisy Fuentes, Alicia Silverstone, Carmen Electra, Jada Pinkett Smith, Jennifer Lopez, Rosario Dawson Tori Spelling, Vanessa Williams and Vivica A. Fox.

His broad collection consists of 60 to 75 complete outfits per season. Pieces included elegant suits, contemporary dresses, sportswear, and eveningwear. Prices range from $100 to over $3000 for elaborately hand beaded couture gowns.

Over the years, Lucero has been involved with numerous runway shows and gala events. He has presented his collections in Los Angeles Fashion Week, Mercedes-Benz Fashion Week, Gen Art Chicago, and in the Asia Pacific Young Fashion Designers Show in Hong Kong.

Currently, Lucero is reaching outside of his womenswear collection by expanding his line with accessories, shoes, belts, handbags, and hats. He also is a guest mentor for the Otis College of Art and Design fashion school. As for his future endeavors, soon to come will be his menswear line. "Besides, I need something to wear," states Lucero, of his desire to introduce this branch to his already promising label.

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