Rate card

Rate card

A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet.

Like the rack rate at a hotel, this is generally the maximum price that one may pay. Most advertising buyers will pay significantly less than this, [ [http://www.marketingterms.com/dictionary/rate_card/ Marketing Terms: Rate card] ] receiving discounts due to volume, a desire to sell unused space, or other factors.

ee also

* Advertising management
* Yield management
* Price discrimination

References


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Look at other dictionaries:

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  • rate card — a list showing the rates charged by a magazine, newspaper, radio or television station, etc., for various types of advertising. [1900 05, Amer.] * * * rate card, a card listing rates for advertising …   Useful english dictionary

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  • rate card — a list showing the rates charged by a magazine, newspaper, radio or television station, etc., for various types of advertising. [1900 05, Amer.] * * * …   Universalium

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  • rate card —  Standard advertising prices for media. In the 1990s, increased competition has forced most media in the United States to discount from published rates …   American business jargon

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  • Card check — (also called majority sign up) is a method for American employees to organize into a labor union in which a majority of employees in a bargaining unit sign authorization forms, or cards, stating they wish to be represented by the union. Since the …   Wikipedia

  • rate-cap — rate caps, rate capping, rate capped 1) VERB: usu passive In Britain, when a local council was rate capped, the government prevented it from increasing local taxes called rates, in order to force the council to reduce its spending or make it more …   English dictionary

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