The Voice of Firestone

"The Voice of Firestone" was a weekly broadcast of the best in classical music performed by America's most popular classical performers. It began on the NBC radio network in 1928.

Radio

The program was sponsored by Firestone Tire Company, and aired on Monday nights at 8:30 p.m. Eastern Standard Time from its inception in 1928 until 1959, on radio and, by this time, on television as well. It would continue airing on radio until 1956, and on television, intermittently, until 1963. Performers on the series included Rise Stevens, Robert Merrill, Eleanor Steber, Igor Gorin, and Nadine Conner, among many others.

Firestone sponsored a related television series, "The Voice of Firestone Televues", one of the first television series with programming other than news or sports coverage. It began on November 29, 1943 on New York's WNBT-TV, when there were very few television sets. First seen on the NBC television network in April 1944, it continued until January 1947 with special interest topics in a documentary film format. "The Voice of Firestone" radio-TV programs were known not only for their classical music, but for their vocal support of such organizations as 4-H and the United Nations.

Television

"The Voice of Firestone" moved its radio series to television in the fall of 1949. The show was considered to be very prestigious (due to the involvement of many classical musicians and Broadway musical stars), but the ratings were always small. In an era when successful programs were capable of garnering as many as half the viewers available in a given time slot, "The Voice of Firestone" only received three million viewers, a comparatively small number for what was rapidly becoming the nation's most influential mass medium. In 1954, NBC asked Firestone's permission to move the program to a different night or time period. Firestone refused, and the television series was picked up by ABC. The radio series stayed with NBC and ended in 1956.

It continued to air at 8:30 on Mondays until 1959, when ABC insisted on moving the program to a later time period. Firestone refused, and the show was canceled entirely. Although the ratings were low at the time of its cancellation, the fan outcry was very loud, with some writing their congressmen. ABC tried to appease the fans with "Music for a Summer Night", a copy of the show minus Firestone, but the results were not favorable.

In 1962, "The Voice of Firestone" returned, airing at 10pm on Sunday nights. The same relatively small number of viewers tuned in, and the show was canceled permanently in May 1963.

Firestone family

The Firestone family's involvement in the show was very personal. Ida (Mrs. Harvey) Firestone was the composer of the program's opening and closing themes. Tenor Richard Crooks, the longtime host of the radio broadcasts (from 1928 to 1945), recorded the familiar song, "If I Could Tell You", written by Mrs. Firestone, for RCA Victor. The orchestra leaders were Hugo Mariani (1928-31), William Daly (1931-36), Alfred Wallenstein (1936-43) and Howard Barlow (1943 on). Featured singers included Lorraine Galler, Bill Toole and Bill Metcalf.

Listen to

* [http://www.vintageradioplace.com/ra/sametime060910.ram "Voice of Firestone" (June 11, 1951) (one hour, three minutes into the audio file)]

External links

*imdb title|0035599|Voice of Firestone Televues
*imdb title|0041069|The Voice of Firestone (1949)
*imdb title|0055711|The Voice of Firestone (1962)
* [http://www.museum.tv/archives/etv/V/htmlV/voiceoffire/voiceoffire.htm Museum of Broadcast Communications: "The Voice of Firestone"]