MTV Video Vanguard Award

MTV Video Vanguard Award

The following is a list of recipients of the MTV Video Vanguard Award.[1][2]

The Video Vanguard Award, also known as the Michael Jackson Video Vanguard Award or the Lifetime Achievement Award, is given to musicians who have made a profound effect on the MTV culture. The award is also given to music video directors who have created some of the most popular and acclaimed music videos in MTV history. The award has come under fire because MTV hardly handed the award out during the 1990s and 2000s. While the recipients of the award have included some of the most popular and acclaimed artists in MTV history, MTV has been criticized for not handing out the award to other artists that some see as having an effect on MTV (such as Nirvana, Tupac Shakur, Mariah Carey, Run-DMC and Bruce Springsteen).

Year Recipient Notes
1984 Both Lester and The Beatles were honored for "essentially inventing the music video."
1985 Byrne was honored for his work with Talking Heads. Godley and Creme are acclaimed music video directors. Mulcahy was honored as the director of The Buggles' "Video Killed The Radio Star," the first video played on MTV.
1986 Madonna found immense popularity by pushing the boundaries of lyrical content in mainstream popular music and imagery in her music videos, which became a fixture on MTV. Her videos have depicted controversial subjects such as teen pregnancy, racism, religion, sex, and violence. And she received this Lifetime Achievement Video Vanguard Award in 1986 for her contributions to the world of music video.
1987
1988 Michael Jackson changed the music video from a mere promotional tool featuring musicians playing instruments and singing, to a piece of art with a storyline, or as Jackson liked to put as 'short films'. His video Thriller influenced and changed music videos into what it is like today.
1989 Presented by Madonna honored George Michael for his acclaimed album Faith with hits like "I Want Your Sex", "Faith", "Father Figure", "One More Try", "Monkey", and "Kissing a Fool" which 4 went #1 on the Billboard Hot 100 out of the 6 singles.
1990 Her music videos from the 1980s became a catalyst for MTVs developing demographics. Her Broadway-style choreography and militant iconography were well received by critics and audiences. She was acknowledged as a role model for youth (especially young women) for imbuing her performances with a socially conscious message.
1991 Renamed Michael Jackson Video Vanguard Award from this year.
1992
1994 The award given to the Rolling Stones was a Lifetime Achievement Award.
1995
1997 LL Cool J is the first rap artist to receive this award.
1998 Chuck D of Public Enemy delivered a glowing appraisal of the band before presenting them with the award. Upon receiving the award, Adam Yauch took the opportunity to speak his mind on some politic issues, condemning military aggression.
2000
2001
2003 Given as Lifetime Achievement Award
2006 Given by Kanye West in honor of his achievements as a "film maker"
2011 Given by Lady Gaga in honor of her achievements as a pop star and her contributions to pop music. Award given after a tribute performed by professional dancers.


References


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