- WAYY
Infobox Radio Station
name = WAYY
city =Eau Claire, Wisconsin
branding = NewsTalk 790
slogan = "The Station You Can Depend On"
airdate =1953
frequency = 790 AM (MHz)
format = Commercial; News/Talk
power = 5,000 watts
callsign_meaning = sister station of WAXX-FM ("YY" alphabetical after "XX")
owner =Maverick Media
Sister Stations =WAXX-AM ,WEAQ-AM ,WECL-FM ,WIAL-FM ,WDRK-FM
website = http://www.wayy790.com/WAYY (790 AM) is a
radio station in the Eau Claire area ofWisconsin , with its studio/offices located in Altoona, Wisconsin. Its transmitter is located inEau Claire, Wisconsin .History
The station was originally at 1150 on the AM dial, and from the 1950s-1970s was known as WAXX-AM. The station played current pop, then converted to country music in 1966. In the 1960s, WAXX-AM was bought by the same company that owned WEAU-TV/WEAU-FM, and the country format was simulcast on WEAU-FM, renamed WAXX-FM in the 1970s. By the mid 1970s, the country format was played exclusively on WAXX-FM, and WAXX-AM was rebranded WAYY-AM, playing oldies. After several format modifications, WAYY went to news/talk in January, 1991.
WAYY & WAXX were sold to Central Communications in 1984, and moved into their new building (and current home) behind WEAU-TV in 1985. Following the acquisition of WEAQ-AM 790 in 1996, the two AM stations switched frequencies, with WAYY now at 790 on the AM dial. WAYY, WAXX, WEAQ and sister stations WIAL-FM, WECL-FM & WDRK-FM were sold to Maverick Media, LLC in 2003.
WAYY unveiled their current logo in 2004.
Logo gallery
External links
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