IDEO

Infobox_Company
company_name = IDEO
company_
company_type = Private
foundation = (1991)
location_city = Palo Alto, California
location_country = United States
key_people = Tim Brown, CEO
Tom Kelley, General manager
David Kelley
Bill Moggridge
Mike Nuttall

num_employees = 500 (2006)
discipline = Human factors Mechanical Electrical Software Engineering Industrial Design Interaction Design
homepage = [http://www.ideo.com/ www.ideo.com/]

IDEO is a design consultancy based in Palo Alto, California, United States [http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapid=813054 IDEO Inc Private Company Information] ] with other offices in San Francisco, Chicago, New York, Boston, London, Munich and Shanghai. The company helps design products, services, environments, and digital experiences. Additionally, the company has become increasingly involved in management consulting.

IDEO was formed in 1991 by a merger of three established design firms: David Kelley Design (founded by David Kelley, who is also a professor at Stanford University), ID Two (founded by Britain's Bill Moggridge), and Matrix Product Design (founded by Mike Nuttall). [http://findarticles.com/p/articles/mi_gx5202/is_1994/ai_n19122362 International Directory of Company Histories] ] Office-furniture maker Steelcase owns a majority stake in the firm, which operates as an independent unit.cite news |last=Nussbaum |first=Bruce |url=http://www.businessweek.com/magazine/content/04_20/b3883001_mz001.htm |title=The Power of Design |publisher=Business Week |date=2004-05-17 |accessdate=2006-12-19] The founders of the predecessor companies are still involved in the firm. The current CEO is Tim Brown.

The firm employs approximately 500 people in the disciplines of Human factors, Mechanical, Electrical and Software Engineering, Industrial Design, and Interaction Design. [http://www.ideo.com/contact/IDEO-FactSheet.pdf IDEO Fact Sheet] ] IDEO has worked on thousands of projects for a large number of clients in the consumer, computer, medical, furniture, toy, office and automotive industries. Notable examples are Apple's first mouse, Microsoft's second mouse, the Palm V PDA, and Steelcase's Leap chair. Major clients (as of 2004) included Procter & Gamble, PepsiCo, Microsoft, Eli Lilly, and Steelcase.

In 2000, the firm was the subject of the "Deep Dive" episode of ABC's Nightline; they redesigned a shopping cart in five days. [http://skellogg.sdsmt.edu/IE345/Supplement/ideo.pdf "IDEO Shopping Trolley"] ] In 2001, IDEO's general manager Tom Kelley wrote 'The Art of Innovation,' and more recently, 'The Ten Faces of Innovation.'

IDEO has won more of the BusinessWeek/IDSA Industrial Design Excellence Awards than any other firm. [ [http://bwnt.businessweek.com/idea_winners/2006/index.asp?consultant=IDEO IDEO's IDEA awards] ]

References

ee also

*Architecture
*Brainstorming
*Design management
*Design methods
* Design thinking
* Ethnography
* Frog design
* Human factors
* Innovation
* Industrial design
* Originate Labs
* User centered design
* User experience
* Usability

External links

* [http://www.ideo.com IDEO web site]
* [http://iinnovate.blogspot.com/2006/08/david-kelley-founder-of-ideo.html Podcast interview with IDEO founder David Kelley (from iinnovate)]
* [http://www.darwinmag.com/read/080103/breakthrough.html Darwin Magazine's article on IDEO]