WGBT

Infobox Radio station
name = WGBT


city = Eden, North Carolina
area = Piedmont Triad
branding = "La Preciosa 94.5"
slogan =
airdate =
frequency = 94.5 MHz
format = Spanish Adult Hits
power = 100,000 watts
haat = 299 meters
class = C1
facility_id = 55754
coordinates = coord|36|20|48|N|79|54|30|W|type:landmark
former_callsigns =
owner = Clear Channel Communications
licensee =
sister_stations = WMAG, WMKS, WTQR, WVBZ
website = http://www.lapreciosa945.com
webcast = [http://www.lapreciosa945.com/pages/streaming-hd1-hd2.html Listen Live]
callsign_meaning = Greensboro's BeaT (previous format)
affiliations =

WGBT (94.5 FM, "La Preciosa 94.5") is an Spanish Adult Hits formatted radio station serving the Piedmont Triad area of the United States, covering the Greensboro-Winston Salem-High Point metropolitan area. The Clear Channel Communications station's community of license is Eden, North Carolina. Its transmitter is located in Madison, North Carolina.

History

The station was WSRQ in Eden, North Carolina. In 1984 the station increased power to 100,000 watts and became a country music station called WWWI "I-95". Later the name was changed to "I-94.5"Fact|date=July 2008. In 1986 the letters were switched to WKLM when the station became beautiful music [Jeff Borden, "The Readers Write: "'Beautiful Music' Listeners Find Ways to Fill Void After WZXI Format Switch," "The Charlotte Observer", April 14, 1986.] "Classy 94.5". Later, when the station had moved to Greensboro, the name changed to WWMY "My 94.5". WWMY switched to MOR in 1990, later changing to the new call letters WMKG and the name "Magic Lite" when WMAG began providing the station's programming. In 1992, WWMY became WNEU "New Country 94.5", later changing its name to "Cat Country". [cite news |first=Mark |last=Sutter |title=Triad Radio Stations Plan Marketing Staff Mergers |work=Greensboro News & Record |date=1991-08-16] [cite news |first=Maria C. |last=Johnson |title=Radio Stations Fighting for Fans |work=Greensboro News & Record |date=1993-05-20] In 1994, the station became WXRA "94.5 the Rock Alternative", playing modern rock. [cite news |first=Mark last=Folk |title=Ex-Country Station Ready to Rock 'N' Roll |work=Greensboro News & Record |date=1994-09-23] Later in the 90s, the station began playing a mix of old and new rock and called itself "the rock station". Around New Year's Day 2001 WXRA became WWCC, a classic-leaning country music station, but the ratings weren't there and in 2003 WWCC became WGBT and flipped to a Rhythmic Top 40 format.

On Thursday, February 16th, 2006, WGBT switched to an all-Spanish language format [cite news |title=94.5 FM Becomes La Preciosa |url=http://www.wxii12.com/news/7113120/detail.html |work=WXII12 |accessdate=2007-10-24] , playing Adult Hits, music from the 70s, 80s and 90s. As such, WGBT became The Triad's first FM Spanish-language radio station (the 2nd in North Carolina). This will make the fourth distinctly-different radio format in five years to be broadcast on the 94.5 frequency in the Greensboro market.

References

External links

*FMQ|WGBT
*FML|WGBT
*FMARB|WGBT