prevailing
131Temporary equilibrium method — The temporary equilibrium method has been devised by Alfred Marshall for analyzing economic systems that comprise interdependent variables of different speed.For example: Assume an industry with a certain capacity that produces a certain… …
132Mood management theory — posits that the consumption of messages, particularly entertaining messages, is capable of altering prevailing mood states, and that the selection of specific messages for consumption often serves the regulation of mood states (Zillmann, 1988a).… …
