brand
41Designing B2B Brands. Lessons from Deloitte and 195,000 Brand Managers , Brian Resnick
“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” – The CA magazine (UK) Get tactical insight from the top… 3248.72 руб электронная книга42Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers , Tim Halloran
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands… 1820.46 руб электронная книга43The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It , John Gerzema (2009)
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming… 504 руб44The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It , John Gerzema (2009)
How to use brands to gain and sustain competitive advantageCompanies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming… 652 грн (только Украина)45What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest , Denise Yohn Lee
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an… 1820.46 руб электронная книга46The Brand Bubble. The Looming Crisis in Brand Value and How to Avoid It , John Gerzema
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming… 2181.42 руб электронная книга47The Brand Gym. A Practical Workout to Gain and Retain Brand Leadership , Taylor David
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following… 3824.32 руб электронная книга48Build Your Reputation. Grow Your Personal Brand for Career and Business Success , Rob Brown
Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career… 1625.99 руб электронная книга49The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) , Erika Napoletano
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the… 1622.74 руб электронная книга50Partnership Marketing. How to Grow Your Business and Transform Your Brand Through Smart Collaboration , Ron Kunitzky
Google, Microsoft, Apple, Starbucks, and Wal-Mart are«category killers.» Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and… 2926.78 руб электронная книга