brand
51The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets , Dr. Edin Guclu Sozer (2010)
A newly popular member of the integrated marketing communications strategy is the sponsorship of events. Currently, sponsorship activities hold an important share in overall communication budget of… 7990 руб52The Unauthorized Guide To Doing Business the Jamie Oliver Way. 10 Secrets of the Irrepressible One-Man Brand , Trevor Clawson
Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises… 1039.32 руб электронная книга53Taking Brand Initiative. How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding , Majken Schultz
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands… 2337.52 руб электронная книга54Balanced Brand. How to Balance the Stakeholder Forces That Can Make Or Break Your Business , John Foley
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and… 2181.42 руб электронная книга55Pharmaceutical Lifecycle Management. Making the Most of Each and Every Brand , Hansen Neal
A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make… 7722.79 руб электронная книга56The Brand IDEA. Managing Nonprofit Brands with Integrity, Democracy, and Affinity , Stenzel Julia Shepard
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control… 3746.28 руб электронная книга57The Unauthorized Guide to Doing Business the Richard Branson Way. 10 Secrets of the World's Greatest Brand Builder , Des Dearlove
Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand… 1563.87 руб электронная книга58The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand , Pamela Skaist-Levy, Gela Nash-Taylor (2015)
Part memoir, part business manual, and 100% juicy - the inside story of Juicy Couture, one of the most iconic brands of our times Juicy Couture is one of the best-known clothing brands in the world… 1171 руб59Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits , Richard Rosen
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more… 1622.74 руб электронная книга60The Brand Who Cried Wolf. Deliver on Your Company's Promise and Create Customers for Life , Scott Deming
Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how… 2341.42 руб электронная книга