- Art-Switch
Art-Switch Exchange Limited is a is a social venture [Parag Shah at i-Genius [http://www.i-genius.org/about/] : [http://www.i-genius.org/member/profile.php/id/1396] ] Claudia Cahalane, 14 April 2008, The Guardian: [http://arts.guardian.co.uk/art/visualart/story/0,,2273406,00.html] ] founded in 2005 [Creditgate.com: [http://www.creditgate.com/search/search.aspx?
] ] in the
East End ofLondon in (Stratford). It provides an artlibrary with an online art catalogue. It allows people to borrow artworks from Art-Switch's art library for up to three months. It also allows to buy art for a price based onpopularity .Price model
For a lending fee of £1 a day [Art-Switch Exchange Limited, Reviewed 18 May 2008: [http://www.art-switch.com/ArtSwitch/prices.html] ] private clients and businesses can borrow any artwork in their art library and exchange as many times as they like - aiming at encouraging art literacy [Stefanie McIntyre, 30 April 2008, Thomson Reuters: [http://www.reuters.com/news/video?videoId=81492] ] .
Artists
The artist gets £1 a day every day the art is out and 75% of the sales prices. According to Rebecca Russell-Turner (an
artist working with Art-Switch) the lending system provides the benefit of artworks "not stuck gathering dust somewhere in between exhibitions."Notes and references
External links
* [http://www.art-switch.com Art-Switch official site]
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