Viva Television

Infobox_Company
company_name = Viva Television Corporation
company_
company_type = Subsidiary of Viva Entertainment, Inc.
owner = Vicente del Rosario, Jr.
parent = Viva Entertainment, Inc.
foundation = Ortigas, Pasig City, Philippines (1986)
location_city = Pasig City
location_country = flagicon|Philippines
key_people = Vicente del Rosario, Jr. (Chairman of the Board and CEO)
num_employees =
industry =
products = television programs
revenue =
operating profit =

Viva Television Corporation or Viva Television is one of the ten companies of Viva Entertainment, Inc..

History

To push its software across another medium, Viva Entertainment ventured into television production in 1986 thru local filmdom’s hottest property Sharon Cuneta via The Sharon Cuneta Show. Her big screen success easily fueled her musical variety TV show to the top of the ratings where it stayed until mid-1997 (when she semi-retired).

Since then, Viva’s television unit had branched out into drama anthologies, action features, and comedy fare for teens and yuppies. It is now a significant player among free TV blocktimers and has successfully spun off theatrical versions of its more popular youth-oriented shows.

In the year 2000, VTV set Philippine television ablaze when it pioneered the “game show” segment. These 2 shows were Who Wants To Be A Millionaire hosted by Christopher de Leon and The Weakest Link hosted by Edu Manzano.

Viva’s pioneering success in these 2 game shows spawned the emergence of the game show genre across the major free TV stations in the Philippines.

In 2001, Viva further enhanced its reputation as a Star-maker & a trendsetter by producing and launching the highly successful talent search show: Star For A Night on IBC. The weekly program hosted by Asia’s Songbird Regine Velasquez showcased the best among the young Filipino singing talents dressed up in a professional setting. This highly rated show led to the discovery of Sarah Geronimo and Mark Bautista, who are now established recording artists and TV/movie stars.

In 2002, Viva co-produced with the GMA7 TV network another highly successful TV talent search program Search For A Star. This talent search program led to the discovery of Rachelle Ann Go and Raymond Manalo. Both are now also established recording artists and TV singing stars.

Viva’s talent search success also spawned similar program formats from the 2 major free TV stations in the country.

In 2005, Viva is a co-producer of ABS-CBN Channel 2’s weekly talent search program Search For A Star In A Million. This program is envisioned to produce and discover another major singing star from among the country’s best & brightest aspiring & young talents.

With a top-notch production team, Viva Television can partner with local and international teams interested in production ventures for local television.

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