Brring

Infobox Website
name = Brring
type = Phone advertising



caption = Brring Logo
url = [http://www.brring.com/ Brring.com]
commercial = Yes
author = Brring, Inc.
registration = Required to create number
owner = Brring, Inc.
current status = Online

Brring is a free service allowing users to create phone numbers with embedded preroll advertising. Brring allows users to create custom "ringback tones", or sounds played before the phone is answered [cite web|accessdate=2008-05-17|url=http://www.brring.com/p_ring.php|title=Custom Ringback Tones|publisher=Brring] . Brring also pays users to refer users to their service.

Brring is a pioneer in voice-based advertising. They created the first ringback service that allowed users to program their own ringback inventory with both personalized ringbacks and advertisements. The initial business model was susceptible to fraud perpetuated by individual abusers and black hat networks on web. As a result, Brring no longer compensates for each call received through their service.

Criticism

Several people have said that Brring may be annoying to users [cite web|accessdate=2008-05-17|url=http://blog.lindapatch.com/2008/03/seems-a-group-o.html|title=Brring! Possibly the Most Annoying Marketing Idea Yet|publisher=Linda Patch] , as Brring plays ads that are up to 10 seconds [cite web|accessdate=2008-05-17|url=http://www.brring.com/faq.php#eight|title=Frequently Asked Questions|publisher=Brring] and could be frustrating to callers.

There has also been criticism of Brring by many of the users who signed up for the service. Due to a boom of users signing up, Brring experienced delays distributing payments to its users. Some users have since left Brring and are quite upset with the company. The company may even catch more criticism for the new Rewards Policy they have just established.

References

External Links

* [http://www.brring.com Brring's website]
* [http://brring.wordpress.com Brring's blog]