Vivi Zigler

Vivi Zigler (born July 19, 1958) is an American television executive, and a President of NBC Universal. She is married to Kenneth F. Zigler and has one son, Nick Zigler.

Early life

Vivica Lynn St. Amand was born in Inglewood, CA to Lexie and Dr. R. Paul St. Amand. Dr. St. Amand is an author and endocrinologist specializing in the treatment of Fibromyalgia who developed the Guaifenesin protocol. She has one younger sister, Kytti St. Amand and two step-siblings from a previous marriage of Dr. St. Amand's. As a girl, Vivi grew up in Palos Verdes, CA before leaving home to attend college.

Education and Early Career

Zigler attended Cal Poly San Luis Obispo where she received her Bachelor of Science degree in Journalism. From there, Zigler began working at the local NBC affiliate television station, KSBY-TV. Zigler began in the newsroom at the station before being promoted to management.

NBC career

In the early 1990s, Zigler relocated to Seattle, WA where she worked at another NBC affiliate television station, KING-TV. After spending several years in Seattle at KING-TV, Zigler relocated to Burbank, CA to work for NBC at their west-coast headquarters.

2003

In March 2003, Zigler was named senior vice president of marketing & advertising services for The NBC Agency -- and also oversaw Marketing and Advertising for Bravo. Her role was later expanded to include heading all marketing for the Bravo cable network as a member of the new Bravo senior management team. While in the position, Zigler was in charge of overall branding and marketing for Bravo, including the successful campaigns for “Queer Eye for the Straight Guy” and “Celebrity Poker.” The end result saw Bravo attain unparalleled ratings peaks during her term.

2005

In June, 2005 Zigler was promoted to executive vice president, Current Programs, NBC Entertainment, where she oversaw the production of NBC’s slate of comedy and drama series. Her much-lauded previous experience in marketing allowed Zigler an extra dimension to increase NBC’s promotional, casting and story opportunities in the Current Programs department.

2006

"Zigler was appointed executive vice president, NBC Digital Entertainment & New Media, NBC Entertainment, in August 2006. In this role she reports to Jeff Gaspin, president of NBC Universal Cable and Digital Content. Zigler is responsible for leading the NBC.com digital team in strategic efforts to further connect NBC’s primetime, late-night and daytime programs to Internet users, while also reaching across the company to keep communication and coordination at its best."

2008

On June 30th, 2008, NBC Universal named Zigler President, NBC Universal Digital Entertainment.

External links

* [http://www.imediaconnection.com/profiles/iMedia_PC_Bio.aspx?ID=5649 Bio and photo of Vivi Zigler — iMedia Connection]

* [http://www.nbcumv.com/release_detail.nbc/entertainment-20080630000000-nbcuniversalnames.html NBC Universal Names Zigler President, NBC Universal Digital Entertainment]