Radio Research Consortium

Radio Research Consortium

Infobox Company
company_name = Radio Research Consortium, Inc.
company_
vector_
company_type = Non-Profit
genre =
foundation = 1981
founder =
location_city = Olney, Maryland
location_country = United States
location =
origins =
key_people = Joanne Church, President
area_served = United States
industry = Media Research
products = ratings data
revenue =
operating_income =
net_income =
num_employees =
parent =
divisions =
subsid =
owner =
company_slogan =
homepage = [http://www.rrconline.org rrconline.org]
dissolved =
footnotes =

The Radio Research Consortium (RRC) is a non-profit research company based in Olney, Maryland which provides listener data on radio audiences to non-commercial stations in the United States. Data is obtained through a contract with Arbitron. cite news | first=Ben | last=Fong-Torres | coauthors= | title=RADIO WAVES | date=2006-03-12 | publisher= | url =http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/03/12/PKGU9GINB71.DTL | work =San Francisco Chronical | pages = | accessdate = 2008-04-26 | language = ] cite news | first=Robert A. | last=McLean | coauthors= | title=WGBH-FM LEADS PUBLIC RADIO | date=January 28, 1985 | publisher= | url =http://nl.newsbank.com/nl-search/we/Archives?p_product=LTJB&p_theme=ltjb&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=10E70ADD4EEABDA8&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM | work =Boston Globe | pages = | accessdate = 2008-04-26 | language = ]

The company was founded in 1981 as an alliance of 14 stations to provide access to market data which was previously available only to commercial stations. The company made it possible for public radio stations to show advertisers and underwriters that they commanded a much larger share of the market than previously assumed. [cite news | first=Clea | last=Simon | coauthors= | title=TALKING BIG IN PUBLIC RADIO | date=February 15, 2001 | publisher= | url =http://nl.newsbank.com/nl-search/we/Archives?p_product=BG&p_theme=bg&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EADDEA041BACE75&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM | work =Boston Globe | pages = | accessdate = 2008-04-26 | language = ] In the case of the , KQED-FM actually ranked 2nd or 3rd in recent surveys but was absent from traditional reporting of Arbitron data in publications such as Radio & Records which include only commercial stations.

RRC's founding employees include former Arbitron Employees including the former Manager of Production and Radio Market Reports. Today the company serves over 600 customers including
The Corporation for Public Broadcasting, National Public Radio, and Public Radio International stations. cite web|url=http://www.rrconline.org/about_us/staff_info.php?ID=5 |title=Joanne Church Bio |accessdate=2008-04-26 |work=RRC Website ] cite web|url=http://www.rrconline.org/about_us/ |title=About RRC |accessdate=2008-04-26 |work=RRC Website ]

RRC has been criticized for contributing to the homogenization of public radio, particularly in their home market, . [cite news | first=Frank | last=Ahrens | coauthors= | title=Radio Talk | date=October 26, 1999 | publisher= | url =http://www.washingtonpost.com/wp-srv/liveonline/radio/ahrens991026.htm | work =Washington Post | pages = | accessdate = 2008-04-26 | language = ]

ee also

* Arbitron
* National Public Radio

References


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