- Carabao Dang
Carabao Dang (meaning "red buffalo") is a Thai
energy drink launched in 2002 by Carabao Tawandang Co Ltd.The launch was accompanied by a high profile TV advertising campaign featuring the company founder, rock star
Yuenyong Opakul , also known as Add Carabao. [cite news |title=Red Bull now chasing country music fans |url=http://www.accessmylibrary.com/coms2/summary_0286-9887700_ITM |work=The Nation |date=2002-10-31 |accessdate=2008-04-28 ] This campaign was investigated by the Office of the Consumer Protection Board for being too violent. [cite news |title=STAMINA DRINKS: Govt sees red over ads |url=http://www.nationmultimedia.com/search/page.arcview.php?clid=2&id=69508 |work=The Nation |date=2002-11-20 |accessdate=2008-04-28 ] but went on to win a gold and a silver medal at Media & Marketing magazine's Asian Brand Marketing Effectiveness Awards in 2003. [cite news |title=Gold award for Carabao Dang |url=http://www.accessmylibrary.com/coms2/summary_0286-879149_ITM |work=The Nation |date=2003-09-30 |accessdate=2008-04-28 ]The drink was introduced to the
United States andEurope under the brand name "Carabao" in 2004, [cite news |title=Carabao Dang Firm Takes Aim at U.S., European Beverage Markets. |url=http://www.accessmylibrary.com/coms2/summary_0286-17905553_ITM |work=Bangkok Post |date=2004-06-22 |accessdate=2008-04-28 ] and exports toChina andIndia started in 2007. [cite news |title=Carabao plans expansion in both China and India. |url=http://www.alacrastore.com/storecontent/Business-and-Industry/164331290 |work=Knight-Ridder Tribune Business News |date=2007-06-01 |accessdate=2008-04-28 ]References
Wikimedia Foundation. 2010.
