Killer Joe Piro

Frank "Killer Joe" Piro (2 March 1921 - 5 February 1989) was a dance instructor to high society and popularized steps of the discotheque era of the 1960s and 1970's. [http://query.nytimes.com/gst/fullpage.html?res=950DE6D61F30F93AA35751C0A96F948260 Killer Joe Piro, Who Popularized Discotheque Dancing, Dies at 68 - New York Times ] ]

Early life

Piro was born in East Harlem, the son of an Italian tailor. He described himself as 'skinny and ugly', and, to meet girls, began dancing. Piro got hooked on dance by frequenting the Savoy Ballroom in Harlem in his late teens.

He won his moniker at the dance contests that were a big feature of the New York City scene in the 1940s. The “Killer Joe” nickname comes from a supposed ability to wear out one partner after the other on the dance floor. It has been suggested that the John Travolta role in “Saturday Night Fever” owes more than a little to Piro. [ [http://www.upperitaly.net/index.php?id=129 Upper Italy: Killer Joe ] ]

While serving with the US Navy in World War II, he won a National Jitterbug contest held at the 1942 Harvest Moon Ball [ [http://www.savoyballroom.com/exp/dancefloor/harvestmoonball/hmbchamps.htm Harvest Moon Ball Champs ] ] , and earned a transfer to Broadway's equivalent of the Hollywood Canteen, where he strutted his stuff with Kathryn Cornell and other stage stars. [http://www.spaceagepop.com/piro.htm Musicmaker "Killer Joe" Piro] ]

Dance Instructor

After the war, Piro started winning dance contests at the Palladium Ballroom in Manhattan with such frequency that he said they offered him $15 a week to be a teacher and stay out of the contests. Piro moved on to serve as master of ceremonies at the Palladium, into which thousands of dancers would pack each night. He would offer mass lessons in whatever step was the rage, and take on all comers willing to challenge his status as the undisputed master.

The Palladium proclaimed itself the "temple of mambo" and Hollywood inevitably capitalized on the craze. Piro can be seen doing the mambo to the music of Tito Rodriguez on the 1950 Universal short subject, "Mambo Madness."

In the early fifties, he opened his own studio on 54 West 55th Street in Manhattan, where many in New York's high society came to take dance lessons. Invariably keeping a step ahead of trends, over the decades he taught what would become the mainstays of the discotheque scene: the Mambo, the Cha-cha and the Merengue, then the Twist and later the Frug, the Frog, the Watusi, and the Hully-Gully.

His students included the Duke of Windsor, the Maharani of Baroda, Dame Margot Fonteyn, Ray Bolger, Luci Baines Johnson, Jacqueline Kennedy Onassis and, by 1965, more than a million other Americans via the Emmy award winning TV show 'I Like Things The Way They Are.' [ [http://imdb.com/title/tt0057789/ "That Was the Week That Was" (1964) ] ]

His fame somehow spread far enough to be photographed by Richard Avedon and to inspire a Filipino guitar band, the Rocky Fellers, to record a tribute tune, "Killer Joe," for Scepter Records in 1963. The record earned the band a spot on the Top 40 pop charts for a few weeks, though it bares more than a passing similarity to the Mickey & Sylvia hit, "Love is Strange."

Despite being the undisputed "King of the Discotheque," Piro never opened his own club. Asked why, he replied, "I like things the way they are. I don't want to be watching a cash register, watching the waiters - it would take all the beauty of dancing away from me and I would get old."

Discotheque Albums

By the mid-sixties, American imitations of European discotheques--clubs where the patrons danced to records spun by a disk jockey instead of a live band--were starting to catch on, and with these clubs, the demand for new dance steps skyrocketed. Record labels feverishly rushed out whole albums of music to monkey or limbo by, or else mimicked the discotheque effect by assembling compilations of everything from the foxtrot to the boogaloo. Piro was invited to shake his moneymaker for the cover of discotheque albums "Discotheque!" (Enoch Light), "The Mule" (Skitch Henderson), and "Viva La Pachanga" (Joe Sherman).

In 1965, Piro released his own dance album entitled "Killer Joe's Internationial Discotheque." The LP served as an instructional dance record and repackaged a bunch of hits by Ray Charles, The Clovers, and other mainstays of Atlantic's R&B back catalog. The album promised it was as "the first authentic discotheque album by the King of the Discotheque," and was supervised by Atlantic Records producers Jerry Wexler and Nesuhi Ertegun, brother of Ahmet Ertegun. [http://www.spaceagepop.com/piro.htm Music Maker "Killer Joe" Piro] ]

The record features music to accompany the Watusi, the Monkey, the Swim, the Bossa Nova, the Merengue, the Jerk, the cha-cha Watusi, the Hully-Gully, the Mlle, the Frug, and the Shake, among others. Songs include "The Girl from Ipanema," "What'd I Say?", "Twist and Shout" and "Hang on Sloopy" as well as the main theme, "Killer Joe, " by the Rocky Fellers. The album encourages "there is a great deal of fun waiting for you, so don't waste a moment, hear this album, and have yourself a discotheque."

Later life

In 1966, Smirnoff Vodka hired Piro to create a new dance called the Mule for their new drink of the same name (vodka with a 7-Up mixer). Piro and his partner appear in an advertisement for the drink. [http://www.spaceagepop.com/piro.htm "Killer Joe" Piro] ] In 1967, Piro served as choreographer for the stop-motion film Mad Monster Party?. [ [http://www.imdb.com/name/nm0685219/ 'Killer' Joe Piro on IMDb] ] During the 70s and early 80s, although no longer the mega-celebrity he once was, he still remained a much-respected regular at various New York discos [http://imdb.com/name/nm0685219/personal] and was also on the board for the New York Friars' Club. He died of kidney disease at Lenox Hill Hospital at the age of 68.

External links

* [http://query.nytimes.com/gst/fullpage.html?res=950DE6D61F30F93AA35751C0A96F948260 Killer Joe Piro, Who Popularized Discotheque Dancing, Dies at 68] - New York Times
*imdb name|0685219
*http://www.spaceagepop.com/piro.htm
*http://www.mambofello.com/articles/mcny.htm
*http://www.upperitaly.net/index.php?id=129
*http://www.streetswing.com/histmain/z3mule1.htm

References