Gross Rating Point

Gross Rating Point

GRP (short for Gross Rating Point) is the sum of ratings achieved by a specific media vehicle or schedule. It represents the percentage of the target audience [Reach (advertising)|reached by an advertisement. If the advertisement appears more than once, the GRP figure represents the sum of each individual GRP. In the case of a TV advertisement that is aired 5 times reaching 50% of the target audience, it would have 250 GRP = 5 x 50% -- ie, GRPs = frequency xkh % reach. Related metric, TRPs, or Targeted Rating Point, is a measure of the purchased targeted rating points representing an estimate of the component of the targeted audience being reached by an advertisement.Gross Rating Point (GRP) measure the total volume of delivery of your message to your target audience. It is equal to the percent Reach to your target audience times the Frequency of exposure. To arrive at your total Gross Rating Points, add the individual ratings for each media vehicle you are using. You may also get GRP by dividing your gross Impressions by the population base and multiplying the answer by 100.

The GRP is a basic measure helping the broadcast company to sell their advertisement space to the potential customers.


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  • gross rating point — UK US noun [C] (ABBREVIATION GRP) MARKETING ► a measurement of how many people see an advertisement over a particular period of time. It is equal to the percentage of the target audience (= people the advertisement is directed to) who see it… …   Financial and business terms

  • Gross Rating Point — (GRP) ist ein Begriff aus der Mediaplanung. Er wird als Maß für den Werbedruck verwendet, und stellt die Brutto Reichweite in Prozent innerhalb des Zielgruppenpotentials dar. Er ist damit ein grobes Maß zur Beurteilung einer Werbekampagne und zur …   Deutsch Wikipedia

  • Gross Rating Point — Pour les articles homonymes, voir GRP. Gross Rating Point (ou GRP), qui se traduit littéralement par « Point de couverture brute » en français et qui est désigné par le signe PEB (Point d Exposition Brut) au Québec, est un sigle utilisé …   Wikipédia en Français

  • gross rating point — /grəυs reɪtɪŋ pɔɪnt/ noun US a way of calculating the effectiveness of outdoor advertising, where each point represents one per cent of the population in a specific market. Abbr GRP …   Marketing dictionary in english

  • Cost Per Gross Rating Point — Cost / Gross Rating Point (ou CGRP), qui se traduit littéralement par Coût par Point de couverture brute en français, est un sigle utilisé dans le cadre de communications publicitaires. Il représente le coût d une insertion media dans une… …   Wikipédia en Français

  • rating point — UK US noun [C, usually singular] ► COMMUNICATIONS, MARKETING the number of people who watch or listen to a television or radio programme, expressed as a percentage of the total possible audience: »One rating point equals 1% of the nation s 95.4… …   Financial and business terms

  • Target Rating Point — A Television Rating Point (TRP) is a measure of the purchased television rating points representing an estimate of the component of the target audience within the gross audience. Similar to GRP (short for Gross Rating Point) it is measured as the …   Wikipedia

  • Gross — steht für: Gross SZ, Viertel der Gemeinde Einsiedeln in der Schweiz Groß (Hollabrunn), eine Katastralgemeinde von Hollabrunn Gross, ein andere Schreibweise für die Messeinheit Gros Gross Income, eine Bezeichnung für Nettohonorarumsatz Gross… …   Deutsch Wikipedia

  • Point — The smallest unit of price change quoted or, one one hundredth of a percent. Related: minimum price fluctuation and tick. The New York Times Financial Glossary * * * ▪ I. point point 1 [pɔɪnt] noun [countable] 1. a single idea, opinion, or fact,… …   Financial and business terms

  • point — See minimum price fluctuation. The CENTER ONLINE Futures Glossary See basis point. American Banker Glossary The smallest unit of price change quoted, or one one hundredth of a percent. Related: minimum price fluctuation and tick. Bloomberg… …   Financial and business terms

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