Skol

Skol

Skol is an international beer brand. Allied Breweries of the UK, Labatt of Canada, Pripps-Bryggerierna of Sweden and Unibra of Belgium formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol lager, which could be licensed, manufactured and marketed across the world. Since then participation in the company has changed. [ [http://www.competition-commission.org.uk/rep_pub/reports/1960_1969/fulltext/053c02.pdf Unilever Limited and Allied Breweries Limited] , Monopolies Commission report 9 June 1969]

Skol is the most popular beer in Brazil, originally produced by Brahma in 1980, which in turn became Ambev and then InBev. [ [http://news.bbc.co.uk/1/hi/business/4462914.stm Brazil's Brahma beer goes global] , BBC 4 December 2005] Carlsberg holds the license outside Africa and South America. [ [http://www.carlsberggroup.com/media/News/Pages/CarlsbergbringscheerswithSkolbeerATW2004.aspx Carlsberg brings cheers with Skol beer] ]

The name is related to the Scandinavian toast "skål". For a period, the Hagar the Horrible cartoon character was used for promotion. [ [http://ilmot.co.uk/SkolLager.html Beermat] ] [ [http://www.tvwhirl.co.uk/advertsqz.html TVWhirl] ]

References

External links

* [http://www.skolinternational.com/index.htm Skol in Africa]


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Look at other dictionaries:

  • skol — skol·ly; …   English syllables

  • Skol — es una marca de cerveza de la compañía danesa Carlsberg Group, con licencia para ser fabricada en Brasil por AmBev. El nombre de la marca tiene su origen en la palabra sueca skål, que quiere decir a tu salud , y que es utilizada comúnmente al… …   Wikipedia Español

  • Skol — est une bière brésilienne, d abord fabriquée par la Companhia de Bebidas das Americas sous licence de Carlsberg. La marque a un accord aujourd hui avec la multinationale InBev. Son nom vient du suédois skål, qui signifie « à votre… …   Wikipédia en Français

  • skol|ly — «SKOL ee», noun, plural lies. (in South Africa) a young native rascal or hoodlum: »There has always been an element of skolly crime in te Peninsula (Cape Argus). ╂[< Afrikaans skollie] …   Useful english dictionary

  • Skol... — Skol..., Wörter, welche hier nicht zu finden sind, s.u. Scot …   Pierer's Universal-Lexikon

  • Skol — Logo von Skol Skol ist eine internationale Biermarke, die zur dänischen Brauerei Carlsberg gehört und in Europa erstmals am 25. August 1964 vertrieben wurde. Das Bier hat einen Alkohgolgehalt von 4,7 %.[1] Unter Lizenz wird es in Brasilien… …   Deutsch Wikipedia

  • skol — /skɒl / (say skol), /skʌl / (say skul) interjection 1. (used as a toast before drinking) to your health. –verb (t) (skolled, skolling) 2. → scull2. Also, skoal /skoʊl/ (say skohl). {Scandinavian; compare Danish skaal bowl, toast} …  

  • Skol an Emsav — Skol An Emsav, « L école du Mouvement Breton » est aujourd hui un organisme de formation aux adultes qui dispense des cours du soirs et stages en langue bretonne et histoire de la Bretagne, principalement à Rennes, et dans le pays de… …   Wikipédia en Français

  • Skol an emsav — Skol An Emsav, « L école du Mouvement Breton » est aujourd hui un organisme de formation aux adultes qui dispense des cours du soirs et stages en langue bretonne et histoire de la Bretagne, principalement à Rennes, et dans le pays de… …   Wikipédia en Français

  • Skol, Vikings — is the fight song of the Minnesota Vikings of the National Football League. It was introduced around the time the team was founded in 1961. The words and music are attributed to Red McCloud, a composer from Edina, Minnesota.The old recording is… …   Wikipedia

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