- Skol
Skol is an international
beer brand .Allied Breweries of the UK,Labatt of Canada, Pripps-Bryggerierna of Sweden andUnibra of Belgium formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol lager, which could be licensed, manufactured and marketed across the world. Since then participation in the company has changed. [ [http://www.competition-commission.org.uk/rep_pub/reports/1960_1969/fulltext/053c02.pdf Unilever Limited and Allied Breweries Limited] , Monopolies Commission report 9 June 1969]Skol is the most popular beer in Brazil, originally produced by Brahma in 1980, which in turn became
Ambev and thenInBev . [ [http://news.bbc.co.uk/1/hi/business/4462914.stm Brazil's Brahma beer goes global] , BBC 4 December 2005]Carlsberg holds the license outside Africa and South America. [ [http://www.carlsberggroup.com/media/News/Pages/CarlsbergbringscheerswithSkolbeerATW2004.aspx Carlsberg brings cheers with Skol beer] ]The name is related to the Scandinavian toast "skål". For a period, the
Hagar the Horrible cartoon character was used for promotion. [ [http://ilmot.co.uk/SkolLager.html Beermat] ] [ [http://www.tvwhirl.co.uk/advertsqz.html TVWhirl] ]References
External links
* [http://www.skolinternational.com/index.htm Skol in Africa]
Wikimedia Foundation. 2010.