Community engagement

Community engagement
This article is about grassroots community benefit efforts. For governmental community benefit efforts, see public engagement

Community engagement refers to the process by which community benefit organizations and individuals build ongoing, permanent relationships for the purpose of applying a collective vision for the benefit of a community. While community organizing involves the process of building a grassroots movement involving communities, community engagement primarily deals with the practice of moving said communities towards change, usually from a stalled or otherwise similarly suspended position.

Contents

Origins

Community engagement can trace its roots to the concept of community benefit, a term that grew out of an English common law concept, articulated in a 1891 legal decision that defined four types of charitable organizations:trusts for the advancement of education; trusts for the advancement of religion; and trusts for other purposes beneficial to the community.[1]

As community benefit became an important method of institutionalizing ideals, methods evolved to effectively reach the communities those entities were meant to aid. This led to the birth of community organizing, which as far as the United States is concerned, gained momentum over time beginning in the late 1800s.[2]

Methodologies of community engagement are a result of problems in the current community benefit administrative structure, where governing boards of community projects become unable to continue convincing either themselves or the community to further the projects they became involved in. This may be due to "incorrect aiming of accountability for problems in the governing board, overzealous micromanagement of resources, a collectively dysfunctional board, poor board / staff relations or unsatisfactory organizational planning."[3] Because of these overlaying problems, community members themselves are also directly influenced and therefore similarly hindered in regards to change within their specific regions of development.

Current methods and implementation

Practical community engagement is used as an active method of implementing change. While most current standards implore more static means through standard marketing techniques, community engagement involves actively implementing a specific process towards activism such as the 8-step guideline listed below developed by Hildy Gottlieb of Help4NonProfits[4]. While the process may have similarities to a controversial form of friendraising, the emphasis in community engagement is that of honest relationship building for the sake of community, not for the sole purpose of money-making. The steps are:

  1. Determine the goals of the plan
  2. Plan out who to engage
  3. Develop engagement strategies for those individuals you already know
  4. Develop engagement strategies of those individuals you do not already know
  5. Prioritize those activities
  6. Create an implementation plan
  7. Monitor your progress
  8. Maintain those relationships

Other programs exist to assist communities in the process of building community coalitions for engagement. One such program is Communities That Care which helps communities asses their needs and implement tested and effective programs to address their identified issues.

Key concepts

Community engagement may involve the use of particular key concepts relevant to the community benefit sector such as:

  • Friendraising
  • Community impact planning
  • Community-driven governance
  • Asset-based resource development
  • Vision-based county impact planning
  • Organizational wellness planning
  • Building programs on shared resources
  • Community sleuthing
  • Community-based program development

See also

References

  1. ^ Commissioners for Special Purposes of Income Tax v. Pemsel, A.C. 531-592 (1891)
  2. ^ See community organizing.
  3. ^ Board Recruitment and Orientation, Gottlieb, Hildy, 7-9 (2001)
  4. ^ Community Engagement Step-by-Step Action Kit, Gottlieb, Hildy, 19-20 (2007)

External links

  • Tamarack - Tamarack - An Institute for Community Engagement
  • Vibrant Communities Canada - Vibrant Communities Canada
  • OU Engage - University of Oklahoma program for community engagement
  • 360 Communities - A nonprofit building stronger, healthier communities by empowering individuals to own the future of their communities.

Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Community Development Alliance Scotland — Abbreviation CDAS Motto The network promoting community development …   Wikipedia

  • community-oriented policing — A philosophy that combines traditional aspects of law enforcement with prevention measures, problem solving, community engagement, and community partnerships. Dictionary from West s Encyclopedia of American Law. 2005. community oriented policing …   Law dictionary

  • Community development — (CD) is a broad term applied to the practices and academic disciplines of civic leaders, activists, involved citizens and professionals to improve various aspects of local communities. Community development seeks to empower individuals and groups …   Wikipedia

  • Community building — is a field of practices directed toward the creation or enhancement of community among individuals within a regional area (such as a neighborhood) or with a common interest. It is sometimes encompassed under the field of community development. A… …   Wikipedia

  • Community practice — is a branch of social work in the United States that focuses on larger social systems and social change, and is tied to the historical roots of United States social work. The field of community practice social work encompasses community… …   Wikipedia

  • Community economic development — (CED) is a field of study that actively elicits community involvement when working with government, and private sectors to build strong communities, industries, and markets. Community Economic Development is a multifaceted comprehensive approach… …   Wikipedia

  • Community archaeology — Public archaeology redirects here. For the academic journal, see Public Archaeology (journal). Community archaeology is archaeology by the people for the people. The field is also known as public archaeology. There is debate about whether the… …   Wikipedia

  • Community school — For The Community School in Sun Valley, Idaho, see Community School (Idaho). The term community school refers to types of publicly funded school in England, Wales, the Republic of Ireland, the United States, Australia, Canada and New Zealand to a …   Wikipedia

  • Engagement marketing — Engagement marketing, sometimes called participation marketing, is a marketing strategy that invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages,… …   Wikipedia

  • Community media — is any form of media that is created and controlled by a community, either a geographic community or a community of identity or interest. Community media is separate from commercial media, state run media, or public broadcasting. The fundamental… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”