- White Sierra
Infobox_Company |Family Corporation company_name = White Sierra
company_
foundation =1979
location =Sunnyvale, California
key_people =Paul Tsui, President
num_employees = 30
industry =Apparel ,
products =Outerwear andSportswear
homepage = [http://www.whitesierra.com www.whitesierra.com] "'White Sierra, founded in1979 , is aCalifornia -based brand of outdoor clothing & sportswear. Amtai Imports Inc, is the parent company of White Sierra.History
White Sierra is a family-owned brand located in
Sunnyvale ,Santa Clara County . The company was founded in 1979 by Grace and Paul Tsui. Sons Larry and Alex joined the business in the 90s and are still involved with Sourcing and Finance. [Family Business in the Outdoor Industry By Marianne Bhonslay ] White Sierra presently has more than 30 employees in its California headquarters.The name White Sierra was chosen for the
Sierra Nevada Mountains, a range known for its wild and rugged beauty, and a favorite recreation destination within a moderate distance of the company’s Bay Area location.White Sierra is recognized for the high quality of its finished goods, feature filled outerwear and accessible prices. [Based on 11 brand reviews (4.5 stars out of 5)] In addition to the company’s winter and snow apparel offerings, UPF sun protection shirts and convertible trail pants have been continuously offered for almost two decades.
In 2004 White Sierra opened an office in Shanghai, China. Working with the team in Sunnyvale, Larry Tsui has been expanding the brand’s presence at retail in China. [ [http://www.sportsonesource.com/news/article_home.asp?Prod=2§ion=8&id=22779 SportsOneSource.com ] ]
=Innovation=White Sierra has received recognition for its Happy Planet line of Earth Friendly apparel utilizing performance fabrics that have a lesser impact on the earth [Her Sports, March 2008] . [Tecta Shirt Review (4.5 stars out of 5) http://www.snewsnet.com/cgi-bin/snews/08860.html] These include sportswear made from White Sierra’s bamboo Bam Bam Weave™, Hemp and linen blends, organic cotton and the Soda Bottle Shirt™ made from recycled polyester.
History
*1979 White Sierra founded
*2006 Released the Tecta Shirt made with Bamboo
*2007 Soda Bottle Shirt & Cayuga TopReferences
External links
* [http://www.whitesierra.com Official Website]
References:
[http://www.allbusiness.com/retail-trade/miscellaneous-retail-miscellaneous/4473187-1.html|Family Business in the Outdoor Industry] By Marianne BhonslayPublication: Sporting Goods Business Date: Saturday, September 1, 2001Retrieved 04/08/08[http://www.backpackgeartest.org/mfr_reviews/White%20Sierra?PHPSESSID=090ee43d4196f110f99dfac2c2645828| Gear Reviews from BackpackGearTest.com] Retrieved 04/08/08
[http://www.sierratradingpost.com/White-Sierra-Sportswear.html|White Sierra Product Reviews] Based on 11 brand reviews (4.5 stars out of 5) Retrieved 04/08/08
With a collection of clothing that incorporated "happy planet" fabrics such as recycled polyester, linen blends and bamboo (a plant that regenerates rapidly without the use of pesticides or fertilizers), White Sierra has earned its spot on the earth-friendly list."Her Sports Magazine", March 2008
[http://www.snewsnet.com/cgi-bin/snews/08860.html|Tecta Shirt Review (4.5 stars out of 5)SNEWS] Retrieved 04/08/08
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