Give It 2 Me

Give It 2 Me

Infobox Single
Name = Give It 2 Me


Artist = Madonna [cite album-notes |title = Hard Candy |albumlink = Hard Candy (Madonna album) |bandname = |publisherid = |location = |mbid = cd2c4216-f748-4199-b675-cf7f977abcd4]
Album = Hard Candy
B-side = Give It 2 Me (House Lovers Edit) / US 7" white vinyl
Published =
Released = Start date|2008|06|4
(see release history)
Format = Digital download, CD single, maxi-single, 12-inch single
track_no = 3
Recorded =
Genre = Dance-pop, Synthpop
Length = 4:47 (Album Version)
4:02 (Radio Edit)
Writer = Madonna, Pharrell Williams
Label = Warner Bros.
Producer = Madonna, The Neptunes
RIAA =
Chronology = Madonna singles
Last single = "4 Minutes" (2008)
This single = "Give It 2 Me" (2008)
Next single = "Miles Away" (2008)

"Give It 2 Me" is the second single by American singer-songwriter Madonna from her eleventh studio album, "Hard Candy". [ [http://hiphop.popcrunch.com/madonna-bet-106-park-video-photos/ BET 106 & Park Interview with Madonna - May 2, 2008] ] It was released in mid 2008 by Warner Bros. Records, and the video features American singer-songwriter Pharrell, who co-wrote and co-produced the song. [ [http://www.madonnatribe.com/news/modules.php?name=News&file=article&sid=2477 The M-Tribe - A Picture Disc for Give It 2 Me ] ] The song was performed during the Hard Candy Promo Tour and then the Sticky & Sweet Tour as the closing song of the show.

Critical reception

"USA Today"'s Elysa Gardner called the song "thumping" and "breathless", naming it one of the standout tracks of the album. [http://www.usatoday.com/life/music/reviews/2008-04-28-madonna-hard-candy_N.htm Listen up: Get into the groove with Madonna's 'Hard Candy'] "USA Today" Retireved 2008-06-01] "Rolling Stone" described "Give It 2 Me" as a "thumpy self-empowerment anthem". [http://www.rollingstone.com/reviews/album/20255940/review/20256148/hard_candy Madonna - Hard Candy] "Rolling Stone" Retrieved 2008-06-01] About.com listed it as one of the top tracks on "Hard Candy". [ [http://top40.about.com/od/albums/fr/madonnahard.htm Madonna - Hard Candy ] ] "Bloomberg" complimented it on its "insidious beats". [ [http://www.bloomberg.com/apps/news?pid=20601088&sid=aH0w8sel6wSU&refer=home Bloomberg.com: Muse Arts ] ] "Slant Magazine" called it "a little careerism on the dance floor". [cite web |url=http://www.slantmagazine.com/music/music_review.asp?ID=1368 |title=Slant Magazine Music Review: Madonna: Hard Candy |accessdate=2008-08-16 |last=Cinquemani |first=Sal |date=2008-04-23 |publisher=Slant Magazine]

Chart performance

In the absence of a physical single release, "Give It 2 Me" entered the UK Singles Chart at number seventy-three on May 4, 2008, and climbed to number sixty. [http://uk.launch.yahoo.com/c/uk/single_charts.html UK Music Charts | The Official UK Top 75 Singles: Week of Mon 26 May - Yahoo! Music UK ] ] On June 15, it re-entered the UK Singles Chart at number thirty-six peaking at number seven and bounced up and down the top 40 in its chart run. In Australia, the song debuted at number twenty-three on July 27, 2008; it fell the following week to twenty-six and climbed one spot to twenty-five and did the same the following week, climbing one more spot to twenty-four. It fell the following week to thirty-one and after three weeks it fell completly off the chart. In the Australian Physical Singles chart, "Give It 2 Me" charted much higher that the official Singles, charting number #8 on the Physical Chart.

In the U.S., before its official release as a single, it debuted and peaked on the "Billboard" Hot 100 chart at number fifty-seven, the highest debut of the week, and it dropped off the chart the following week; it did, however, return to the Pop 100 chart after a five week absence. Upon its release to radio, it gained airplay on few pop radio stations, yet the single failed to re-chart on the Hot 100. The physical single is still among the top 10 on the Hot 100 Singles Sales chart, hence limited airplay was the reason this single failed to re-chart. It topped the "Billboard" Hot Dance Airplay chart, extending Madonna's streak of having the most consecutive number-ones on this chart to six, and it made history by reaching the top spot in three weeks. She is now tied with Rihanna for the most Dance Airplay hits. It also topped the "Billboard" Hot Dance Club Play chart and is her thirty-ninth number-one single on this chart, a record for an artist and nowhere close for anyone to break.

In the US in mid August 2008, "Give It 2 Me" was paired w/ "4 Minutes" and both songs were released on a 7" record. Both 7"s are pressed on white vinyl and the discs are presented in a gatefold sleeve; each side of the sleeve is each of the songs official covers.

Before it was officially released in Canada, it debuted at number eight and became the week's highest debut. In Norway, the track reached number sixteen on the singles chart on downloads alone, before an official single release. [http://www.lista.vg.no/] It reached number six on the Italian singles chart on downloads alone and peaked at number three. In the Netherlands, the single rose to number one in its fourth week on the chart on July 18, 2008 and spent six weeks at number one. On August 21, it debuted at number one on Spain's singles chart. In Brazil, it became the second single from "Hard Candy" to reach number one. On the United World Chart, the single debuted at 36 and has reached a peak of 7.

Music video

The music video was filmed on April 3, 2008 in London, co-directed by fashion photographer Tom Munro and Nathan Rissman. Pharrell's part of the video was used during the performances of "Give It 2 Me" on the "Hard Candy" promotional tour. The full video was leaked on the video-sharing website YouTube on May 31, but was later removed by Warner Bros. The video was officially released on Yahoo!, AOL and iTunes stores worldwide on June 4, and premiered on Channel 4 in the UK on June 5. A teaser for the video was released on June 6. [ [http://www.youtube.com/watch?v=AYuRuc84Lvo YouTube - Give It 2 Me - Madonna (TRAILER) ] ] It premiered on MTV's "TRL" in the U.S. on June 10. The video features Madonna and Pharrell singing in various backdrops while singing to the camera. Madonna's retro-"chic" look in the video was inspired by her photosession with Tom Munro for "Elle" magazine.

*Directors: Tom Munro, Nathan Rissman
*Producer: Nicola Doring
*Director of photography: Tom Munro
*Editor: Danny Tull
*Production company: HSI London

Track listings and formats

;UK/EU CD1 [ [http://eil.com/shop/moreinfo.asp?catalogid=436572] ]
#"Give It 2 Me" (Album Version) – 4:47
#"Give It 2 Me" (Oakenfold Extended Mix) – 7:08

;UK/EU CD2 / Australian Single [ [http://www.jbhifionline.com.au/Product/337964/GIVE-IT-2-ME JB Hi-Fi.com.au] Australian CD Single. Retrieved on July 8, 2008]
#"Give It 2 Me" (Album Version) – 4:47
#"Give It 2 Me" (Oakenfold Drums In) – 5:45
#"Give It 2 Me" (Eddie Amador House Lovers Remix) – 7:56

;UK 12" vinyl
(picture disc) [ [http://eil.com/shop/moreinfo.asp?catalogid=436573] ] "Side A"
# "Give It 2 Me" (Oakenfold Extended Mix) – 7:08
# "Give It 2 Me" (Oakenfold Drums In) – 5:45"Side B"
# "Give It 2 Me" (Eddie Amador Club Mix) – 11:11

;U.S. maxi-single [ [http://www.madonnatribe.com/news/modules.php?name=News&file=article&sid=2633] ]

#"Give It 2 Me" (Fedde Le Grand Remix) – 6:40
#"Give It 2 Me" (Oakenfold Extended Remix) – 6:59
#"Give It 2 Me" (Oakenfold Drums In Mix) – 5:44
#"Give It 2 Me" (Eddie Amador Club) – 11:05
#"Give It 2 Me" (Eddie Amador House Lovers Remix) – 7:52
#"Give It 2 Me" (Tong & Spoon Wonderland Mix) – 7:35
#"Give It 2 Me" (Jody den Broeder Club) – 9:33
#"Give It 2 Me" (Sly and Robbie Bongo Mix) – 4:54

;U.S. two-track promotional CD
#"Give It 2 Me" (Album Version) – 4:47
#"Give It 2 Me" (7" Edit) – 4:02

;iTunes exclusive download
#"Give It 2 Me" (Oakenfold Radio Edit) – 4:57;U.S. two-disc promotional set

Disc 1:
#"Give It 2 Me" (Eddie Amador Club Mix) – 11:05
#"Give It 2 Me" (Eddie Amador Club 7 Edit) – 7:18
#"Give It 2 Me" (Eddie Amador Club 5 Edit) – 4:56
#"Give It 2 Me" (Eddie Amador Dub) – 10:37
#"Give It 2 Me" (Eddie Amador Dub 7 Edit) – 7:26
#"Give It 2 Me" (Eddie Amador Houselover Mix) – 7:52
#"Give It 2 Me" (Eddie Amador Houselover 5 Edit) – 4:50

Disc 2:
#"Give It 2 Me" (Jody Club Mix) – 9:29
#"Give It 2 Me" (Jody Club 7 Edit) – 7:25
#"Give It 2 Me" (Jody Dub) – 9:57
#"Give It 2 Me" (Jody Edit) – 4:07
#"Give It 2 Me" (Jody Edit TV) – 4:08
#"Give It 2 Me" (Oakenfold Remix) – 5:46
#"Give It 2 Me" (Oakenfold Dub) – 6:14
#"Give It 2 Me" (Oakenfold Extended) – 6:59
#"Give It 2 Me" (Oakenfold Drums In Mix) – 5:54

;US 9 TRACK PROMOTIONAL CD8 of the 9 tracks are already listed above but this CD includes the otherwise unavailable(Fedde Le Grand Dub) – 6:41

;Tong and Spoon Remixes - iTunes Store EP [ [http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=287365783&s=143460 iTunes Remixes EP] Retrieved on September 10, 2008]
#"Give It 2 Me" (Tong & Spoon Wonderland Mix) – 7:34
#"Give It 2 Me" (Tong & Spoon Get Stupid Dub) – 7:34
#"Give It 2 Me" (Tong & Spoon Wonderland Radio Edit) – 4:28

Other Remixes

#"Give It 2 Me" (Sly & Robbie Ragga Mix) – 4:56
#"Give It 2 Me" (Sly & Robbie Dance Hall Mix) – 4:51

Charts

CD single

References


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