World Federation of Advertisers
- World Federation of Advertisers
The World Federation of Advertisers (WFA) is a global trade association for multi-national advertisers and national advertiser associations. Its membership is made up of 50 of the world's top 500 advertisers and national associations in 55 of the world's biggest advertising markets. The WFA champions responsible and effective marketing communications worldwide.
WFA was founded in Stresa, Italy on 14th May 1953 as the Union Internationale des Associations d'Annonceurs (UIAA) at the initiative of ten existing national advertiser associations representing Belgium, Denmark, France, Germany, India, Italy, Luxembourg, Netherlands, Sweden, Switzerland and the UK. In 1984, at the Rio de Janeiro World Congress, the UIAA changed its name to the World Federation of Advertisers (WFA) and opened its doors to corporate members. This reflected the increasing trend towards global marketing and common challenges being faced by marketers worldwide.
WFA is based in Brussels, Belgium.
References
[Advertising World ISBN 19 03605350] Advertising World ISBN 19 03605350
Links
* [http://www.wfanet.org WFA Homepage]
Wikimedia Foundation.
2010.
Look at other dictionaries:
World Championship Wrestling — This article is about the American wrestling promotion that existed from 1988 to 2001. For the WCW stable during The Invasion , see The Alliance (professional wrestling). For the Australian wrestling promotion, see World Championship Wrestling… … Wikipedia
Criticism of World Championship Wrestling — In the late 1980s, World Championship Wrestling (under the umbrella of its immediate predecessor, Jim Crockett Promotions) based itself regionally, mainly doing all its shows in the Deep South. WCW was the more popular choice among fans in the… … Wikipedia
American Advertising Federation — The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the Unifying Voice for Advertising. The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… … Wikipedia
Asociación Nacional de Anunciantes — Saltar a navegación, búsqueda La Asociación Nacional de Anunciantes (ANDA) es una institución gremial venezolana que agrupa y vincula a los anunciantes publicitarios de ese país. Fundada en 1957, ANDA es miembro de la Federación Mundial de… … Wikipedia Español
Millward Brown — Industry Market Research Headquarters New York Key people Eileen Campbell (CEO of Millward Brown) Products Market Research Parent WPP plc … Wikipedia
WFA — may refer to:*Weapons Factory Arena, a Quake III Arena class based mod *Weight for Age, one of the conditions for a race in thoroughbred horse racing *Wellington Free Ambulance service in New Zealand *Wilderness first aid, in the United States,… … Wikipedia
Utenti Pubblicità Associati — (UPA) is the Italian Advertisers Association based in Milan.HistoryUtenti Pubblicità Associati (UPA) was founded in 1948 to represent the interests of Italian advertisers. The association engages actively and proactively with industry, political … Wikipedia
Global marketing — The Oxford University Press defines global marketing as “ on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.”… … Wikipedia
