Qorison

Infobox_Company
company_name = Qorison
company_
company_type = ?
foundation = 2000
location = Dongugang, Guangdong, China
key_people =
industry = Textile
products = Womens and children denim Apparal

Qorison (also sold as QRS Jeans) is a jeans and casual apparel store based in Dongguang in Guangdong, China. Founded in 2000, Qorison began as a women's jeans label with market in China, Hong Kong.

From Manufacturer to Retailer

Guangdong and the Pearl River area is home to many of China's textile manufacturers, whom supply clothing to the rest of the world. Qorison is a locally made brand, but it is one of a few brands trying to sell their products to local and international market.

Demographics

Younger and richer Chinese are the target of imported designer labels, their middle class urban counterparts are forced to buy local brands. Qorison sells a more trendy line of locally designed products as a more afforable alternative to imported brand name labels in China.

tyle

The designs by Qorison are mostly in line with trends in the West:

* Wide leg
* boot cut
* capri
* shorts
* mini jean skirt

Lines

Thus far the label has marketed to women and children with no men's line.

ee also

Qorison is trying to challenge regional and international denim labels and luring Chinese to buy goods from China.

* Joykeep Jeans - KOR
* Evisu - JPN
* Levi's - USA

References

* [http://www.qorsion.cn/index1.htm Qorison home page - Simplified Chinese]