Spacedog

Infobox Company
name = Spacedog Inc.

type = Private
foundation = 1998
location_city = Los Angeles
location_country = flagicon|USA
location =
locations =
key_people = Roger Mincheff
Dustin Callif
area_served = World Wide
industry = Advertising, Marketing
services =
revenue =
operating_income =
net_income =
num_employees =
parent =
divisions =
subsid =
slogan =
homepage = http://www.mzad.com
dissolved =
footnotes =
intl = yesSpacedog is a digital agency based in Los Angeles, CA with an additional office in New York, NY.

Roger Mincheff founded the agency in 1998 and opened the New York office in 2007. Dustin Callif became co-owner and Managing Partner of the Los Angeles office. As of July 1, 2008 the agency was acquired by Mendelsohn Zien Advertising and is now the digital division of a full-service advertising agency.

The agency currently represents CKE Restaurants [cite news | title=CKE Restaurants Picks Spacedog as Interactive Agency of Record | date=2006-2-15 | url =http://www.adotas.com/2006/02/cke-restaurants-picks-spacedog-as-interactive-agency-of-record/ | work =Adotas | accessdate = 2008-03-24 ] (the parent company of Carl's Jr. and Hardee's), Qantas, Countrywide and Air Pacific. Additionally, Spacedog has created digital campaigns across the Web, mobile, viral marketing and digital signage for Tourism Australia, Westfield Group, Dancing Bull from E & J Gallo Winery and the NBC/Universal show .

History

In 2005, Spacedog launched the "Spicy Paris" campaign for CKE Restaurants featuring Paris Hilton. The online spot garnered so much traffic that the site's servers crashed. [cite news | first=Shankar | last=Gupta | title=Spacedog To Harness Social Sites For Carl's Jr. | date=2006-2-15 | url =http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=39842&Nid=18450&p=292058 | work =MediaPost Publications | accessdate = 2008-03-24 ] .

In 2006, Spacedog created the "Burger Slayer" [cite news | first=Jane | last=Levere | title=Burger Lovers Say 'Cheese' | date=2006-7-17 | url =http://www.nytimes.com/2006/07/17/business/media/17adco-column.html | work =New York Times | accessdate = 2008-03-24 ] campaign for Carl's Jr. and Hardee's. The campaign received an OMMA award for "Best Mobile or Wireless Campaign." [cite news | title=Best Mobile or Wireless Campaign | date=2006 | url =http://www.mediapost.com/ommaawards/gateway.cfm?ip=details&aid=161 | work =Omma Awards | accessdate = 2008-03-24 ]

In 2007, Spacedog presented the Mazda "Revved" [cite news | title=Mazda RX-8 Appears In Spacedog Graphic Novel | date=2006-7-25 | url =http://www.motortrend.com/features/auto_news/2006/112_news060725_mazda_rx8_spacedog_comics | work =Motor Trend | accessdate = 2008-03-24 ] campaign at the Yahoo! Creative Conference XV. [cite news | title=Yahoo! Creative Conference XV | date=2007-12-6 | url =http://advertising.yahoo.com/central/summitseries/player/?event=lacreative07 | work =Yahoo! Creative Conference XV | accessdate = 2008-03-24 ]

References

External links

* [http://www.spacedoghouse.com Spacedog Web site]
* [http://www.mzad.com Mendelsohn Zien Advertising Web site]
* [http://adage.com/madisonandvine/article?article_id=119537 Harley-Davidson Integrates Into Comic Book to Reach Latino Youth] - subscription required