Bosideng

Infobox Company
company_name = Bosideng International Holdings
波司登国际控股
company_
company_type = Privately held company
genre =
foundation = 1975
founder =
location_city = flagicon|China Shanghai
location_country = China
location =
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key_people = Chairman: Mr. Gao Dekang
area_served = flagicon|China People's Republic of China
industry = Apparel
products = Down feather apparel
services =
revenue =
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owner =
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homepage = [http://www.bosideng.com/en/ Bosideng International Holdings Limited]

Bosideng (hkex|3998), fully Bosideng International Holdings Limited, is the largest down apparel company in China. It focuses on developing and managing the portfolio of down apparel brands, including research, design and development, raw material procurement, outsourced manufacturing, and marketing and distribution of branded down apparel products. Its brands are "Bosideng" (波司登), "Snow Flying" (雪上飞), "Kangbo" (康博), "Bingjie" (冰洁), "Shuangyu" (双羽), "Shangyu" (上羽) [ [http://company.bosideng.com/en/ Bosideng Company Profile] ]

Bosideng has been the leading down apparel brand in the PRC based onsales for 13 consecutive years since 1995, according to the ChinaIndustrial Information Issuing Centre ("CIIIC") and the National Bureau ofStatistics of China in terms of sales. According to CIIIC's report issuedin 2006 and 2007, amongst the top 30 down apparel brands, the market shareof Bosideng's portfolio of brands, including Bosideng, Snow Flying, Kangboand Bingjie, acquired an aggregate market share of 39.9% in China for theyear 2007, as compared to a 36.1% share in 2006 held by Bosideng, SnowFlying and Kangbo. Bosideng alone accounted for a 25.9% share in 2007.Encouragingly, the Bingjie brand ranked ninth overall in 2007, emerging asone of China's top ten down apparel brands for the first time ever.

Link

* [http://www.bosideng.com/en/ Bosideng International Holdings Limited]

References