- Kokanee beer
Kokanee is a popular
beer brewed in theColumbia Brewery in Creston,British Columbia . Columbia Brewery began brewing Kokanee lager in 1959 and was purchased by theLabatt Brewing Company in 1974.The beer
A light, flavourful beer, it is most-commonly found in the Western provinces of Canada and the Pacific Northwest states of the USA, with sparse or non existent distribution in eastern provinces and states. It is known for its crisp flavour and relatively inexpensive price. The Columbia Brewery also brews Kokanee Gold, with a fuller body and 5.3% alcohol content, Kokanee Light, and Kokanee Frost.
Kokanee is a
Pilsner StyleLager with 5.0%alcohol v/v and is one of British Columbia's most popular beers [ref] . It contains nopreservatives and is aged naturally. The "Glacier Fresh" taste of Kokanee (a marketing slogan for the brew) is created by making the beer from pure mountain stream water. It uses three varieties ofmalt and a blend of western grown North Americanhops . The beer has been drank by many locals fromWhistler to theKootenays .Marketing the brand
Kokanee's two marketing slogans are "It's The Beer Out Here" and "Glacier Fresh". Kokanee advertisements are quite frequently shown on Canadian television stations, the ads centre around the beer's official mascot, Mel the
Sasquatch . The ad campaign follows the storyline of the "Kokanee Ranger" and his unsuccessful attempts to hunt and catch the Sasquatch who is stealing the Kokanee beer; these commercials parody the real life Sasquatch hunterRené Dahinden , who appeared in the first Kokanee commercial of its kind. A few years ago, the Ranger recruited three Glacier Girls to join the search to catch the elusive Sasquatch. In 2008, a new campaign encouraged customers to visit a website (RangerLiveOrDie.ca) and vote on whether or not the Kokanee Ranger should live or die. The campaign concluded on August 17th, with the Kokanee Ranger ultimately being killed off. It is yet unknown who or what will replace the ranger as Kokanee's new spokesperson.cite web
url=http://www.youtube.com/watch?v=DGcGhgMvD1Y
title=Kokanee Commercial - Ranger's Fate
year=Aug 18 2008 Kokanee also sponsors the annual
Crankworx mountain biking festival inWhistler, British Columbia , which is one of the largest Freeride mountain bike festivals in the world.The name
Kokanee is also another name for the
Sockeye salmon . The beer is named after the Kokanee Glacier in theKootenays region in which Creston is situated.The label
The picture on the label consists of a mountain known as Grays Peak in
British Columbia .cite web
url=http://www.bivouac.com/MtnPg.asp?MtnId=2727
title=Grays Peak British Columbia
year=Jan 2 2006 ] The picture on the label on the can shows a man or Sasquatch standing on top of one of the peaks. The entity is not in the pictures on the box packages. He is always located in the same spot on the cans, but varies on different bottles.See also
*
Columbia Brewery
*Labatt Brewing Company
*Murray Kennedy References
External links
* [http://www.kokaneebeer.com/ca/index.html Official website]
* [http://www.dirtsurfer.ca Dirtsurfer - The Kokanee Sasquatch's escape vehicle in the 2007 ads]
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